G. Willi-Food InternationalXTAE:WILC -0.58%82 Gross Margin % is 31.20% as of Mar. 2026, which is 9% above its 10-year median of 28.68. GuruFocus rates XTAE:WILC with a GF Score™ of 82/100 and a GF Value™ of ₪50.24 (Significantly Overvalued). The stock has 3 warning signs investors should review. Among 306 Retail - Defensive companies, G. Willi-Food International ranks better than 66.67% on this metric.
XTAE:WILC's Gross Margin % is ranked better than 66.67% of 306
companies
in the Retail - Defensive industry
Industry Median: 24.055
vs XTAE:WILC: 28.77
G. Willi-Food International had a gross margin of 31.20% for the quarter that ended in Mar. 2026 => Competition eroding margins
G. Willi-Food International (XTAE:WILC) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
G. Willi-Food International had a gross margin of 31.20% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
G. Willi-Food International Gross Margin % Related Terms
G. Willi-Food International Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XTAE:WILC vs HFFG, DIT, HCIL: Gross Margin % Comparison
For the Food Distribution subindustry, G. Willi-Food International's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
G. Willi-Food International Gross Margin % vs Retail - Defensive Industry
For the Retail - Defensive industry and Consumer Defensive sector, G. Willi-Food International's Gross Margin % distribution charts can be found below:
* The bar in red indicates where G. Willi-Food International's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
G. Willi-Food International (XTAE:WILC) has a Gross Margin % of 31.20% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on G. Willi-Food International and its competitors. This is near median its historical median of 28.68. Over the past decade, G. Willi-Food International's Gross Margin % has ranged from 22.19 to 32.02. According to the industry distribution chart, G. Willi-Food International ranks #102 out of 306 companies in the Retail - Defensive industry, placing it in the top 33.3%.
Is G. Willi-Food International's Gross Margin % too high?
G. Willi-Food International's current Gross Margin % of 31.20% is near median its 10-year median of 28.68. Over the past 10 years, this metric has ranged from a low of 22.19 to a high of 32.02. The Retail - Defensive industry median Gross Margin % is 24.06. G. Willi-Food International's value of 31.20% is 29.7% above this industry median. Based on the distribution chart, G. Willi-Food International ranks #102 out of 306 companies in the Retail - Defensive industry, which is above the industry midpoint. Overall, G. Willi-Food International has a GF Score™ of 82/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does G. Willi-Food International's Gross Margin % compare to HFFG and DIT?
According to the Retail - Defensive industry distribution chart, G. Willi-Food International ranks #102 out of 306 companies for Gross Margin %. This puts G. Willi-Food International in the upper half of its industry. The industry median Gross Margin % is 24.06. G. Willi-Food International's value of 31.20% is 29.7% above this benchmark. Historically, G. Willi-Food International's own Gross Margin % has ranged from 22.19 to 32.02 over the past decade. While the company's 10-year median is 28.68 vs. the industry median of 24.06, G. Willi-Food International has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Defensive company?
The median Gross Margin % among Retail - Defensive companies is 24.06, based on 306 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. G. Willi-Food International's current Gross Margin % of 31.20% is 29.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on G. Willi-Food International and its competitors. For the Retail - Defensive industry, the median Gross Margin % is 24.06 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. G. Willi-Food International's current Gross Margin % is 31.20%, which is near median its own 10-year median of 28.68. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is G. Willi-Food International stock overvalued right now?
Based on GuruFocus' analysis, G. Willi-Food International (XTAE:WILC) is currently considered Significantly Overvalued. The stock's GF Value™ is ₪50.24, compared to a current price of ₪96.30 — trading 91.7% above its estimated fair value. The current Gross Margin % is 31.20%, which is near median its 10-year median of 28.68 and 29.7% above the Retail - Defensive industry median of 24.06. G. Willi-Food International's overall GF Score™ is 82/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For G. Willi-Food International (XTAE:WILC), the current Gross Margin % is 31.20% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is G. Willi-Food International (XTAE:WILC) Overvalued in 2026?
Based on GuruFocus' analysis, G. Willi-Food International stock appears to be overvalued.
The current stock price of ₪96.30 is trading 91.7% above its estimated GF Value™ of ₪50.24.
GuruFocus considers G. Willi-Food International to be Significantly Overvalued.
Key valuation signals for XTAE:WILC:
Gross Margin %: 31.20% (near median its 10-year median of 28.68)
GF Value™: ₪50.24 vs. price of ₪96.30 (91.7% above fair value)
Industry Position: 29.7% above the Retail - Defensive median (#102 of 306)
No single metric tells the full story. See the XTAE:WILC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
G. Willi-Food International Ltd is an Israeli-based company specializing in high-quality, great-tasting kosher food products. The company is engaged, directly and through subsidiaries, in the design, import, marketing and distribution of a variety of over 650 food products. The principal product line includes Canned Vegetables and Pickles, Canned Fish, Canned Fruit, Edible Oils, Dairy and Dairy Substitute Products, Cereals, rice and pastas, and Other Products. The company has one reportable segment: Import- export, marketing and distribution of food products. The majority of the company's revenue is derived from the sale of Dairy and Dairy Substitute Products.
82GF Score
Get the complete analysis for XTAE:WILC
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
XTAE:WILC has been successfully added to your 
