Zurvita Holdings (Zurvita Holdings) Gross Margin % : 20.37% (As of Jan. 2013)

Zurvita Holdings Gross Margin % Chart

Zurvita Holdings Quarterly Data
	Apr08	Jul08	Oct08	Jan09	Apr09	Jul09	Oct09	Jan10	Apr10	Jul10	Oct10	Jan11	Apr11	Jul11	Oct11	Jan12	Apr12	Jul12	Oct12	Jan13
Gross Margin %	Get a 7-Day Free Trial															13.54	20.72	18.15	19.21	20.37

Competitive Comparison of Zurvita Holdings's Gross Margin %

For the Household & Personal Products subindustry, Zurvita Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Zurvita Holdings's Gross Margin % Distribution in the Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Zurvita Holdings's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Zurvita Holdings's Gross Margin % falls into.

Zurvita Holdings Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Zurvita Holdings's Gross Margin for the fiscal year that ended in Jul. 2012 is calculated as

Zurvita Holdings's Gross Margin for the quarter that ended in Jan. 2013 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Zurvita Holdings  (OTCPK:ZRVT) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Zurvita Holdings had a gross margin of 20.37% for the quarter that ended in Jan. 2013 => Competition eroding margins

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Zurvita Holdings Gross Margin % Related Terms

Thank you for viewing the detailed overview of Zurvita Holdings's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.

Zurvita Holdings (Zurvita Holdings) Business Description