Step One Clothing (ASX:STP) Intangible Assets: A$0.00 Mil (As of Dec. 2025)


ASX:STP Step One Clothing Ltd ASX:STP
35 GF Score
Price A$0.14
GF Value A$0.64
Valuation Significantly Undervalued
! 3 Warning Signs
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What is Step One Clothing Intangible Assets?

Step One Clothing ASX:STP +3.70% 35 Intangible Assets is A$0.00 Mil as of Dec. 2025. GuruFocus rates ASX:STP with a GF Score™ of 35/100 and a GF Value™ of A$0.64 (Significantly Undervalued). The stock has 3 warning signs investors should review.

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Step One Clothing's intangible assets for the quarter that ended in Dec. 2025 was A$0.00 Mil.

Step One Clothing  (ASX:STP) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Step One Clothing Intangible Assets Related Terms

Step One Clothing Intangible Assets Historical Data

* Premium members only.

The historical data trend for Step One Clothing's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Step One Clothing Intangible Assets Chart

Step One Clothing Annual Data
Trend Jun21 Jun22 Jun23 Jun24 Jun25
Intangible Assets
0.06 0.05 0.05 0.04 0.03

Step One Clothing Semi-Annual Data
Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.12 0.04 0.04 0.03 0.00
ASX:STP
35GF Score
Step One Clothing Ltd ASX:STP
Intangible Assets is just one metric. See GF Score™, valuation, warning signs, and more.
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Step One Clothing Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Frequently Asked Questions Learn more about Intangible Assets →
What does a Intangible Assets of A$0.00 Mil mean?
Step One Clothing (ASX:STP) has a Intangible Assets of A$0.00 Mil as of Dec. 2025. Intangible assets include patents, goodwill and trade secrets. View historical data on Step One Clothing and its competitors.
Is Step One Clothing's Intangible Assets too high?
Step One Clothing's current Intangible Assets is A$0.00 Mil. Overall, Step One Clothing has a GF Score™ of 35/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Step One Clothing's Intangible Assets compare to TJX and ROST?
Step One Clothing's Intangible Assets of A$0.00 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Retail - Cyclical company?
A good Intangible Assets depends on the Retail - Cyclical industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Step One Clothing and its competitors. Step One Clothing's current Intangible Assets is A$0.00 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Step One Clothing stock overvalued right now?
Based on GuruFocus' analysis, Step One Clothing (ASX:STP) is currently considered Significantly Undervalued. The stock's GF Value™ is A$0.64, compared to a current price of A$0.14 — trading 78.1% below its estimated fair value. The current Intangible Assets is A$0.00 Mil. Step One Clothing's overall GF Score™ is 35/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Step One Clothing (ASX:STP), the current Intangible Assets is A$0.00 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Step One Clothing (ASX:STP) Overvalued in 2026?

Based on GuruFocus' analysis, Step One Clothing stock appears to be undervalued. The current stock price of A$0.14 is trading 78.1% below its estimated GF Value™ of A$0.64. GuruFocus considers Step One Clothing to be Significantly Undervalued.

Key valuation signals for ASX:STP:

  • Intangible Assets: A$0.00 Mil
  • GF Value™: A$0.64 vs. price of A$0.14 (78.1% below fair value)
  • GF Score™: 35/100 with 3 warning signs

No single metric tells the full story. See the ASX:STP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Step One Clothing Business Description

Other Exchanges J6H:Germany
Address 120 Chalmers Street, Surry Hills, Level 2, Sydney, NSW, AUS, 2010
Step One Clothing Ltd is a direct-to-consumer online retailer for men's undergarments. Its products comprise Boxer Brief, Trunks, and Boxer Breif+Fly. Its group is organized into three operating segments, being online retail sales for Australia, the United Kingdom, and the United States of America, however, these segments are aggregated into one reportable segment.
35GF Score

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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$0.14
Price
A$0.64
GF Value