Step One Clothing (ASX:STP) Moat Score: 0/10 (As of Jun. 27, 2026)


ASX:STP Step One Clothing Ltd ASX:STP
39 GF Score
Price A$0.14
GF Value A$0.64
Valuation Significantly Undervalued
! 3 Warning Signs
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What is Step One Clothing Moat Score?

Step One Clothing has the Moat Score of 0, which implies that the company might have No Moat - No discernible moat.

Step One Clothing has

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Step One Clothing might have No Moat - No discernible moat.

Step One Clothing  (ASX:STP) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Step One Clothing Moat Score Related Terms

ASX:STP
39GF Score
Step One Clothing Ltd ASX:STP
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Step One Clothing (ASX:STP) Overvalued in 2026?

Based on GuruFocus' analysis, Step One Clothing stock appears to be undervalued. The current stock price of A$0.14 is trading 78.1% below its estimated GF Value™ of A$0.64. GuruFocus considers Step One Clothing to be Significantly Undervalued.

Key valuation signals for ASX:STP:

  • Moat Score: 0
  • GF Value™: A$0.64 vs. price of A$0.14 (78.1% below fair value)
  • GF Score™: 39/100 with 3 warning signs

No single metric tells the full story. See the ASX:STP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Step One Clothing Business Description

Other Exchanges J6H:Germany
Address 120 Chalmers Street, Surry Hills, Level 2, Sydney, NSW, AUS, 2010
Step One Clothing Ltd is a direct-to-consumer online retailer for men's undergarments. Its products comprise Boxer Brief, Trunks, and Boxer Breif+Fly. Its group is organized into three operating segments, being online retail sales for Australia, the United Kingdom, and the United States of America, however, these segments are aggregated into one reportable segment.
39GF Score

Get the complete analysis for ASX:STP

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$0.14
Price
A$0.64
GF Value