NoHo (DRNK) Intangible Assets: $2.81 Mil (As of Jun. 2017)

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What is NoHo Intangible Assets?

NoHo DRNK Intangible Assets is $2.81 Mil as of Jun. 2017.

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. NoHo's intangible assets for the quarter that ended in Jun. 2017 was $2.81 Mil.

NoHo  (OTCPK:DRNK) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

NoHo Intangible Assets Related Terms

NoHo Intangible Assets Historical Data

* Premium members only.

The historical data trend for NoHo's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

NoHo Intangible Assets Chart

NoHo Annual Data
Trend Oct11 Oct12 Dec13 Dec14 Dec15 Dec16
Intangible Assets
Get a 7-Day Free Trial 0.00 0.13 0.12 0.11 2.81

NoHo Quarterly Data
Oct11 Jan12 Apr12 Jul12 Oct12 Jan13 Jun13 Sep13 Dec13 Mar14 Jun14 Sep14 Dec14 Jun15 Sep15 Dec15 Jun16 Dec16 Mar17 Jun17
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.11 0.11 2.81 2.81 2.81

NoHo Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Frequently Asked Questions Learn more about Intangible Assets →
What does a Intangible Assets of $2.81 Mil mean?
NoHo (DRNK) has a Intangible Assets of $2.81 Mil as of Jun. 2017. Intangible assets include patents, goodwill and trade secrets. View historical data on NoHo and its competitors.
Is NoHo's Intangible Assets too high?
NoHo's current Intangible Assets is $2.81 Mil.
How does NoHo's Intangible Assets compare to BEVS and MOJO?
NoHo's Intangible Assets of $2.81 Mil can be compared against companies in the Chemicals industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Chemicals company?
A good Intangible Assets depends on the Chemicals industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on NoHo and its competitors. NoHo's current Intangible Assets is $2.81 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is NoHo stock overvalued right now?
NoHo (DRNK) has a current Intangible Assets of $2.81 Mil. The current Intangible Assets is $2.81 Mil. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For NoHo (DRNK), the current Intangible Assets is $2.81 Mil as of Jun. 2017. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

NoHo Business Description

Address 2300 West Sahara Avenue, Suite 800, Las Vegas, NV, USA, 89102-4397
NoHo Inc along with its subsidiaries provides sustainable solutions including carbon capture projects and products that empower individuals, communities, and businesses to act against climate change and embrace eco-friendly lifestyles. Its products include Air Primer which is an Interior and Exterior eco-friendly, low-odor, Zero-VOC, high-quality primer, formulated with natural minerals that attract and neutralize air pollutants and odors, and Breathe is a non-toxic, Zero-VOC, water-based paint, infused with mineral, which attracts and neutralizes harmful air pollutants, and VOCs/Airborne chemicals, including carbon dioxide.