NoHo (DRNK) Gross Margin %: 55.00% (As of Jun. 2017)

What is NoHo Gross Margin %?

NoHo DRNK Gross Margin % is 55.00% as of Jun. 2017.

Gross Margin % is calculated as gross profit divided by its revenue. NoHo's Gross Profit for the three months ended in Jun. 2017 was $0.01 Mil. NoHo's Revenue for the three months ended in Jun. 2017 was $0.02 Mil. Therefore, NoHo's Gross Margin % for the quarter that ended in Jun. 2017 was 55.00%.

The historical rank and industry rank for NoHo's Gross Margin % or its related term are showing as below:

DRNK's Gross Margin % is not ranked ^*
in the Chemicals industry.
Industry Median: 23.38
* Ranked among companies with meaningful Gross Margin % only.

NoHo had a gross margin of 55.00% for the quarter that ended in Jun. 2017 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for NoHo was 0.00% per year.

NoHo (OTCPK:DRNK) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

NoHo had a gross margin of 55.00% for the quarter that ended in Jun. 2017 => Durable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

NoHo Gross Margin % Related Terms

NoHo Gross Margin % Historical Data

* Premium members only.

The historical data trend for NoHo's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

NoHo Gross Margin % Chart

NoHo Annual Data

Trend

Oct11

Oct12

Dec13

Dec14

Dec15

Gross Margin %

0.00

50.27

60.00

76.80

NoHo Quarterly Data
	Oct11	Jan12	Apr12	Jul12	Oct12	Jan13	Jun13	Sep13	Dec13	Mar14	Jun14	Sep14	Dec14	Jun15	Sep15	Dec15	Jun16	Dec16	Mar17	Jun17
Gross Margin %	Get a 7-Day Free Trial															86.67	133.33	0.00	91.67	55.00

DRNK vs BEVS, MOJO, LBIX: Gross Margin % Comparison

For the Specialty Chemicals subindustry, NoHo's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

NoHo Gross Margin % vs Chemicals Industry

For the Chemicals industry and Basic Materials sector, NoHo's Gross Margin % distribution charts can be found below:

* The bar in red indicates where NoHo's Gross Margin % falls into.

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NoHo Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

NoHo's Gross Margin for the fiscal year that ended in Dec. 2015 is calculated as

Gross Margin % (A: Dec. 2015 )	=	Gross Profit (A: Dec. 2015 )	/	Revenue (A: Dec. 2015 )
	=	0.5	/	0.625
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(0.625 - 0.145)	/	0.625
	=	76.80 %

NoHo's Gross Margin for the quarter that ended in Jun. 2017 is calculated as

Gross Margin % (Q: Jun. 2017 )	=	Gross Profit (Q: Jun. 2017 )	/	Revenue (Q: Jun. 2017 )
	=	0	/	0.02
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(0.02 - 0.009)	/	0.02
	=	55.00 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →

What does a Gross Margin % of 55.00% mean?

NoHo (DRNK) has a Gross Margin % of 55.00% as of Jun. 2017. Gross margin is the ratio of total gross profit to net sales. View historical data on NoHo and its competitors.

Is NoHo's Gross Margin % too high?

NoHo's current Gross Margin % is 55.00%. The Chemicals industry median Gross Margin % is 23.38. NoHo's value of 55.00% is 135.2% above this industry median.

How does NoHo's Gross Margin % compare to BEVS and MOJO?

NoHo's Gross Margin % of 55.00% can be compared against companies in the Chemicals industry. The industry median Gross Margin % is 23.38. NoHo's value of 55.00% is 135.2% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.

What is a good Gross Margin % for a Chemicals company?

The median Gross Margin % among Chemicals companies is 23.38, based on 1,565 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. NoHo's current Gross Margin % of 55.00% is 135.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.

What does a high Gross Margin % mean?

A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on NoHo and its competitors. For the Chemicals industry, the median Gross Margin % is 23.38 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. NoHo's current Gross Margin % is 55.00%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.

Is NoHo stock overvalued right now?

NoHo (DRNK) has a current Gross Margin % of 55.00%. The current Gross Margin % is 55.00% and 135.2% above the Chemicals industry median of 23.38. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.

How is Gross Margin % calculated?

Gross Margin % is calculated from a company's financial statements. For NoHo (DRNK), the current Gross Margin % is 55.00% as of Jun. 2017. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

NoHo Business Description

Industry Basic Materials Chemicals

Comparable Companies BEVS MOJO LBIX KRED FTFT CRVP JSDA TRUU WTER REED LTEA BRFH NBEV CELH PRMW LSDAF RFFRY COT COKE VTSYF

Address 2300 West Sahara Avenue, Suite 800, Las Vegas, NV, USA, 89102-4397

Website https://www.smogarmor.com

NoHo Inc along with its subsidiaries provides sustainable solutions including carbon capture projects and products that empower individuals, communities, and businesses to act against climate change and embrace eco-friendly lifestyles. Its products include Air Primer which is an Interior and Exterior eco-friendly, low-odor, Zero-VOC, high-quality primer, formulated with natural minerals that attract and neutralize air pollutants and odors, and Breathe is a non-toxic, Zero-VOC, water-based paint, infused with mineral, which attracts and neutralizes harmful air pollutants, and VOCs/Airborne chemicals, including carbon dioxide.