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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Alaska Air Group's intangible assets for the quarter that ended in Jun. 2026 was €3,047 Mil.
Alaska Air Group (HAM:ALK) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Alaska Air Group Intangible Assets Related Terms
Alaska Air Group Intangible Assets Historical Data
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The historical data trend for Alaska Air Group's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
Alaska Air Group (HAM:ALK) has a Intangible Assets of €3,047 Mil as of Jun. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Alaska Air Group and its competitors.
Is Alaska Air Group's Intangible Assets too high?
Alaska Air Group's current Intangible Assets is €3,047 Mil. Overall, Alaska Air Group has a GF Score™ of 81/100, reflecting its overall financial health beyond just this single metric.
How does Alaska Air Group's Intangible Assets compare to CPA and SKYW?
Alaska Air Group's Intangible Assets of €3,047 Mil can be compared against companies in the Transportation industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Transportation company?
A good Intangible Assets depends on the Transportation industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Alaska Air Group and its competitors. Alaska Air Group's current Intangible Assets is €3,047 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Alaska Air Group stock overvalued right now?
Alaska Air Group (HAM:ALK) has a current Intangible Assets of €3,047 Mil. The stock's GF Value™ is €51.10, compared to a current price of €40.69 — trading 20.4% below its estimated fair value. The current Intangible Assets is €3,047 Mil. Alaska Air Group's overall GF Score™ is 81/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Alaska Air Group (HAM:ALK), the current Intangible Assets is €3,047 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Alaska Air Group (HAM:ALK) Overvalued in 2026?
Based on GuruFocus' analysis, Alaska Air Group stock appears to be undervalued.
The current stock price of €40.69 is trading 20.4% below its estimated GF Value™ of €51.10.
Key valuation signals for HAM:ALK:
Intangible Assets: €3,047 Mil
GF Value™: €51.10 vs. price of €40.69 (20.4% below fair value)
No single metric tells the full story. See the HAM:ALK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Alaska Air Group Inc operates two airlines, Alaska and Horizon, in three operating segments. The Alaska Airlines segment includes scheduled air transportation on Alaska's Boeing and Airbus jet aircraft for passengers and cargo throughout the U.S., and in parts of Mexico and Costa Rica. The Regional segment includes Horizon's and other third-party carriers' scheduled air transportation for passengers across a shorter distance network within the U.S. and Canada under capacity purchase agreements. The Hawaiian Airlines segment includes scheduled air transportation on Hawaiian's Boeing and Airbus aircraft for passengers and cargo. It earns revenues from Passenger tickets, including ticket breakage and net of taxes and fees, Passenger ancillary, and Mileage Plan passenger revenue.
81GF Score
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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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