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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. United Rentals's intangible assets for the quarter that ended in Mar. 2026 was MXN141,232 Mil.
United Rentals (MEX:URI) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
United Rentals Intangible Assets Related Terms
United Rentals Intangible Assets Historical Data
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The historical data trend for United Rentals's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
What does a Intangible Assets of MXN141,232 Mil mean?
United Rentals (MEX:URI) has a Intangible Assets of MXN141,232 Mil as of Mar. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on United Rentals and its competitors.
Is United Rentals' Intangible Assets too high?
United Rentals' current Intangible Assets is MXN141,232 Mil. Overall, United Rentals has a GF Score™ of 85/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does United Rentals' Intangible Assets compare to SUNB and AER?
United Rentals' Intangible Assets of MXN141,232 Mil can be compared against companies in the Business Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Business Services company?
A good Intangible Assets depends on the Business Services industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on United Rentals and its competitors. United Rentals's current Intangible Assets is MXN141,232 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is United Rentals stock overvalued right now?
Based on GuruFocus' analysis, United Rentals (MEX:URI) is currently considered Modestly Overvalued. The stock's GF Value™ is MXN14,940.48, compared to a current price of MXN18,582.00 — trading 24.4% above its estimated fair value. The current Intangible Assets is MXN141,232 Mil. United Rentals' overall GF Score™ is 85/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For United Rentals (MEX:URI), the current Intangible Assets is MXN141,232 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is United Rentals (MEX:URI) Overvalued in 2026?
Based on GuruFocus' analysis, United Rentals stock appears to be overvalued.
The current stock price of MXN18,582.00 is trading 24.4% above its estimated GF Value™ of MXN14,940.48.
GuruFocus considers United Rentals to be Modestly Overvalued.
Key valuation signals for MEX:URI:
Intangible Assets: MXN141,232 Mil
GF Value™: MXN14,940.48 vs. price of MXN18,582.00 (24.4% above fair value)
No single metric tells the full story. See the MEX:URI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
United Rentals is the world's largest equipment rental company, principally operating in the US and Canada. It has 16% share in a highly fragmented market serving general industrial (49%), commercial construction (46%), and residential construction (5%). The company operates a $21 billion fleet of equipment, including aerial platforms, forklifts, excavators, trucks, power generators, and various other materials serving local and national accounts from nearly 1,600 locations in North America and 100 abroad. It has pursued a strategy of bundling specialty rental capabilities to offer its customers more advanced solutions in addition to its core equipment rental business, supporting its ambitions to become a one-stop shop for customers and enhance and maintain its margin profile.
85GF Score
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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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