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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Altria Group's intangible assets for the quarter that ended in Jun. 2026 was $17,637 Mil.
Altria Group (NYSE:MO) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Altria Group Intangible Assets Related Terms
Altria Group Intangible Assets Historical Data
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The historical data trend for Altria Group's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
What does a Intangible Assets of $17,637 Mil mean?
Altria Group (MO) has a Intangible Assets of $17,637 Mil as of Jun. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Altria Group and its competitors.
Is Altria Group's Intangible Assets too high?
Altria Group's current Intangible Assets is $17,637 Mil. Overall, Altria Group has a GF Score™ of 77/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Altria Group's Intangible Assets compare to TPB and UVV?
Altria Group's Intangible Assets of $17,637 Mil can be compared against companies in the Tobacco Products industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Tobacco Products company?
A good Intangible Assets depends on the Tobacco Products industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Altria Group and its competitors. Altria Group's current Intangible Assets is $17,637 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Altria Group stock overvalued right now?
Based on GuruFocus' analysis, Altria Group (MO) is currently considered Modestly Overvalued. The stock's GF Value™ is $57.64, compared to a current price of $66.94 — trading 16.1% above its estimated fair value. The current Intangible Assets is $17,637 Mil. Altria Group's overall GF Score™ is 77/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Altria Group (MO), the current Intangible Assets is $17,637 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Altria Group (MO) Overvalued in 2026?
Based on GuruFocus' analysis, Altria Group stock appears to be overvalued.
The current stock price of $66.94 is trading 16.1% above its estimated GF Value™ of $57.64.
GuruFocus considers Altria Group to be Modestly Overvalued.
Key valuation signals for MO:
Intangible Assets: $17,637 Mil
GF Value™: $57.64 vs. price of $66.94 (16.1% above fair value)
No single metric tells the full story. See the MO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Horizon Innovations, and Helix Innovations. Through its tobacco subsidiaries, Altria maintains the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the US with 40% share in 2024. Beyond its core business, it holds an 8% interest in the world's largest brewer, Anheuser-Busch InBev, and a 41% stake in cannabis manufacturer Cronos. In reduced-risk products, it acquired vaping company Njoy Holdings in 2023, operates a joint venture with Japan Tobacco in the heated tobacco category for the US, and sells the On brand in nicotine pouches.
77GF Score
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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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