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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Ellos Holding AB's intangible assets for the quarter that ended in Mar. 2026 was kr1,408.2 Mil.
Ellos Holding AB (OSTO:ELLOS) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Ellos Holding AB Intangible Assets Related Terms
Ellos Holding AB Intangible Assets Historical Data
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The historical data trend for Ellos Holding AB's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
What does a Intangible Assets of kr1,408.2 Mil mean?
Ellos Holding AB (OSTO:ELLOS) has a Intangible Assets of kr1,408.2 Mil as of Mar. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Ellos Holding AB and its competitors.
Is Ellos Holding AB's Intangible Assets too high?
Ellos Holding AB's current Intangible Assets is kr1,408.2 Mil. Overall, Ellos Holding AB has a GF Score™ of 7/100, reflecting its overall financial health beyond just this single metric.
How does Ellos Holding AB's Intangible Assets compare to AMZN and BABA?
Ellos Holding AB's Intangible Assets of kr1,408.2 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Retail - Cyclical company?
A good Intangible Assets depends on the Retail - Cyclical industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Ellos Holding AB and its competitors. Ellos Holding AB's current Intangible Assets is kr1,408.2 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Ellos Holding AB stock overvalued right now?
Ellos Holding AB (OSTO:ELLOS) has a current Intangible Assets of kr1,408.2 Mil. The current Intangible Assets is kr1,408.2 Mil. Ellos Holding AB's overall GF Score™ is 7/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Ellos Holding AB (OSTO:ELLOS), the current Intangible Assets is kr1,408.2 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Ellos Holding AB operates online shopping platforms focused on fashion and home interior products in the Nordic region. Its online stores include Ellos, Jotex, and Homeroom, offering products across categories such as shoes, underwear and swimwear, apparel, sportswear, beauty products, pet products, kids' products, men's products, furniture, lighting, textiles, carpets, curtains, bedding, and kitchen products. The company offers both own-brand and external-brand products and provides payment and financing solutions through its Elpy platform.
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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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