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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Ellos Holding AB's selling, general, & admin. expense for the
three
months ended in Mar. 2026 was kr358.4 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was kr358.4 Mil.
Ellos Holding AB (OSTO:ELLOS) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Ellos Holding AB Selling, General, & Admin. Expense Related Terms
Ellos Holding AB Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Ellos Holding AB's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Ellos Holding AB Selling, General, & Admin. Expense Chart
Ellos Holding AB Annual Data
Trend
Dec23
Dec24
Dec25
Selling, General, & Admin. Expense
1,182.80
1,196.50
1,265.60
Ellos Holding AB Quarterly Data
Dec23
Dec24
Mar25
Dec25
Mar26
Selling, General, & Admin. Expense
0.00
0.00
325.50
0.00
358.40
OSTO:ELLOS vs AMZN, BABA, PDD: Selling, General, & Admin. Expense Comparison
For the Internet Retail subindustry, Ellos Holding AB's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Ellos Holding AB Selling, General, & Admin. Expense vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Ellos Holding AB's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Ellos Holding AB's Selling, General, & Admin. Expense falls into.
Ellos Holding AB Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was kr358.4 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of kr358.4 Mil mean?
Ellos Holding AB (OSTO:ELLOS) has a Selling, General, & Admin. Expense of kr358.4 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Ellos Holding AB and its competitors.
Is Ellos Holding AB's Selling, General, & Admin. Expense too high?
Ellos Holding AB's current Selling, General, & Admin. Expense is kr358.4 Mil. Overall, Ellos Holding AB has a GF Score™ of 7/100, reflecting its overall financial health beyond just this single metric.
How does Ellos Holding AB's Selling, General, & Admin. Expense compare to AMZN and BABA?
Ellos Holding AB's Selling, General, & Admin. Expense of kr358.4 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Retail - Cyclical company?
A good Selling, General, & Admin. Expense depends on the Retail - Cyclical industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Ellos Holding AB and its competitors. Ellos Holding AB's current Selling, General, & Admin. Expense is kr358.4 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Ellos Holding AB stock overvalued right now?
Ellos Holding AB (OSTO:ELLOS) has a current Selling, General, & Admin. Expense of kr358.4 Mil. The current Selling, General, & Admin. Expense is kr358.4 Mil. Ellos Holding AB's overall GF Score™ is 7/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Ellos Holding AB (OSTO:ELLOS), the current Selling, General, & Admin. Expense is kr358.4 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Ellos Holding AB operates online shopping platforms focused on fashion and home interior products in the Nordic region. Its online stores include Ellos, Jotex, and Homeroom, offering products across categories such as shoes, underwear and swimwear, apparel, sportswear, beauty products, pet products, kids' products, men's products, furniture, lighting, textiles, carpets, curtains, bedding, and kitchen products. The company offers both own-brand and external-brand products and provides payment and financing solutions through its Elpy platform.
7GF Score
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