QTTOY (Qutoutiao) Intangible Assets : $8.1 Mil (As of Dec. 2023)

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What is Qutoutiao Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Qutoutiao's intangible assets for the quarter that ended in Dec. 2023 was $8.1 Mil.

Qutoutiao Intangible Assets Historical Data

The historical data trend for Qutoutiao's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Qutoutiao Intangible Assets Chart

Qutoutiao Annual Data

Trend

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Intangible Assets

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13.72

35.22

27.09

10.03

8.07

Qutoutiao Semi-Annual Data
	Dec16	Dec17	Dec18	Dec19	Dec20	Dec21	Dec22	Dec23
Intangible Assets	Get a 7-Day Free Trial			13.72	35.22	27.09	10.03	8.07

Qutoutiao Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Qutoutiao (OTCPK:QTTOY) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Qutoutiao Intangible Assets Related Terms

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Qutoutiao Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Qutoutiao Inc (OTCPK:QTTOY) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

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Address

519 Yi De Road, Building No. 8, Shanghai Pudong Software Park, Pudong New Area, Shanghai, CHN, 200124

Website

https://www.qutoutiao.net

Qutoutiao Inc is a mobile content platform company in China. Its flagship mobile application Qutoutiao aggregates articles and short videos from professional media and freelancers and presents customized feeds to users. It has also launched a mobile literature application, Midu Novels, which offers users free literature supported by advertising. The mobile literature applications, Midu Novels, and Midu Lite, source content from traditional PC-based online literature platforms which provide a license to publish their literature content on Midu Novels for a fee and offer pieces of literature on Midu Novels. The company generates revenue by providing advertising and marketing services.