QTTOY (Qutoutiao) Moat Score: 2/10 (As of Jul. 14, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

What is Qutoutiao Moat Score?

Qutoutiao QTTOY -97.00% Moat Score is 2 as of Jul. 14, 2026. The stock has 5 warning signs investors should review. Among 564 Interactive Media companies, Qutoutiao ranks better than 77.3% on this metric.

Qutoutiao has the Moat Score of 2, which implies that the company might have No Moat - Very weak/transient advantages.

Qutoutiao has No Moat: Qutoutiao Inc lacks significant market leadership and has minimal customer switching costs. The company operates in a highly competitive digital content space with low barriers to entry and limited brand strength. Its cost advantages and intellectual property are not substantial enough to provide a durable competitive edge.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Qutoutiao might have No Moat - Very weak/transient advantages.

Qutoutiao  (OTCPK:QTTOY) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Qutoutiao Moat Score Related Terms

QTTOY vs FRZT, GOOGL, META: Moat Score Comparison

For the Internet Content & Information subindustry, Qutoutiao's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Qutoutiao Moat Score vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Qutoutiao's Moat Score distribution charts can be found below:

* The bar in red indicates where Qutoutiao's Moat Score falls into.


Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 2 mean?
Qutoutiao (QTTOY) has a Moat Score of 2 as of Jul. 14, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Qutoutiao ranks #128 out of 564 companies in the Interactive Media industry, placing it in the top 22.7%.
Is Qutoutiao's Moat Score too high?
Qutoutiao's current Moat Score is 2. Based on the distribution chart, Qutoutiao ranks #128 out of 564 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers.
How does Qutoutiao's Moat Score compare to FRZT and GOOGL?
According to the Interactive Media industry distribution chart, Qutoutiao ranks #128 out of 564 companies for Moat Score. This places Qutoutiao in the top 23% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for an Interactive Media company?
A good Moat Score depends on the Interactive Media industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Qutoutiao's current Moat Score is 2. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Qutoutiao stock overvalued right now?
Based on GuruFocus' analysis, Qutoutiao (QTTOY) is currently considered Possible Value Trap. The stock's GF Value™ is $0.03, compared to a current price of $0.00 — trading 99% below its estimated fair value. The current Moat Score is 2. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Qutoutiao (QTTOY), the current Moat Score is 2 as of Jul. 14, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Qutoutiao Business Description

Address 519 Yi De Road, Building No. 2, Shanghai Pudong Software Park, Pudong New Area, Shanghai, CHN, 200124
Qutoutiao Inc is a mobile content platform company in China. Its flagship mobile application, Qutoutiao, aggregates articles and short videos from professional media and freelancers and presents customized feeds to users. It has also launched a mobile literature application, Midu Novels, which offers users free literature supported by advertising. The mobile literature applications, Midu Novels, and Midu Lite, source content from traditional PC-based online literature platforms, which provide a license to publish their literature content on Midu Novels for a fee and offer pieces of literature. The company generates revenue by providing advertising and marketing services.