TBLAW (Taboola.com) Intangible Assets: $558.51 Mil (As of Jun. 2026)

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TBLAW Taboola.com Ltd TBLAW
73 GF Score
Price $0.01
! 4 Warning Signs
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What is Taboola.com Intangible Assets?

Taboola.com TBLAW 73 Intangible Assets is $558.51 Mil as of Jun. 2026. GuruFocus rates TBLAW with a GF Score™ of 73/100. The stock has 4 warning signs investors should review.

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Taboola.com's intangible assets for the quarter that ended in Jun. 2026 was $558.51 Mil.


Taboola.com  (NAS:TBLAW) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.


Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.


Taboola.com Intangible Assets Related Terms


Taboola.com Intangible Assets Historical Data

* Premium members only.

The historical data trend for Taboola.com's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Taboola.com Intangible Assets Chart

Taboola.com Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Intangible Assets
Get a 7-Day Free Trial 801.30 745.03 681.19 621.00 569.86

Taboola.com Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 593.50 580.94 569.86 561.47 558.51
TBLAW
73GF Score
Taboola.com Ltd TBLAW
Intangible Assets is just one metric. See GF Score™, valuation, warning signs, and more.
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Taboola.com Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Frequently Asked Questions Learn more about Intangible Assets →
What does a Intangible Assets of $558.51 Mil mean?
Taboola.com (TBLAW) has a Intangible Assets of $558.51 Mil as of Jun. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Taboola.com and its competitors.
Is Taboola.com's Intangible Assets too high?
Taboola.com's current Intangible Assets is $558.51 Mil. Overall, Taboola.com has a GF Score™ of 73/100, reflecting its overall financial health beyond just this single metric.
How does Taboola.com's Intangible Assets compare to YELP and WBTN?
Taboola.com's Intangible Assets of $558.51 Mil can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for an Interactive Media company?
A good Intangible Assets depends on the Interactive Media industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Taboola.com and its competitors. Taboola.com's current Intangible Assets is $558.51 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Taboola.com stock overvalued right now?
Taboola.com (TBLAW) has a current Intangible Assets of $558.51 Mil. The current Intangible Assets is $558.51 Mil. Taboola.com's overall GF Score™ is 73/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Taboola.com (TBLAW), the current Intangible Assets is $558.51 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Taboola.com Business Description

Other Exchanges TBLA:USA1FY:Germany
Address 16 Madison Square West, 7th Floor, New York, NY, USA, 10010
Taboola is a performance-based native advertising network designed to improve click-through rates and increase monetizable events for advertisers while generating yield for publisher websites. Taboola competes with Google, Amazon, and other advertising networks that display stories and products on websites. The company was founded in 2007 in Israel. It acquired Connexity, a retail advertising network, in 2021, and entered a partnership with Yahoo in 2022, in which it acquired exclusive native advertising rights over Yahoo digital properties in exchange for a 25% equity stake in the company.
73GF Score

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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

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