ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. Taboola.com's annualized return on invested capital (ROIC %) for the quarter that ended in Mar. 2026 was 20.81%.
As of today (2026-06-27), Taboola.com's WACC % is 10.11%. Taboola.com's ROIC % is 10.58% (calculated using TTM income statement data).
Taboola.com generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Taboola.com (NAS:TBLAW) ROIC % Explanation
ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROIC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Taboola.com's WACC % is 10.11%. Taboola.com's ROIC % is 10.58% (calculated using TTM income statement data).
Taboola.com generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Be Aware
Like ROE % and ROA %, ROIC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Taboola.com ROIC % Related Terms
Taboola.com ROIC % Historical Data
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The historical data trend for Taboola.com's ROIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, Taboola.com's ROIC %, along with its competitors' market caps and ROIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Taboola.com ROIC % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Taboola.com's ROIC % distribution charts can be found below:
* The bar in red indicates where Taboola.com's ROIC % falls into.
Note:
The Operating Income data used here is four times the quarterly (Mar. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Taboola.com (TBLAW) has a ROIC % of 20.81% as of Mar. 2026. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Taboola.com and its competitors.
Is Taboola.com's ROIC % too high?
Taboola.com's current ROIC % is 20.81%. The Interactive Media industry median ROIC % is 1.88. Taboola.com's value of 20.81% is 1006.9% above this industry median. Overall, Taboola.com has a GF Score™ of 77/100, reflecting its overall financial health beyond just this single metric.
How does Taboola.com's ROIC % compare to YELP and GENI?
Taboola.com's ROIC % of 20.81% can be compared against companies in the Interactive Media industry. The industry median ROIC % is 1.88. Taboola.com's value of 20.81% is 1006.9% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROIC % for an Interactive Media company?
The median ROIC % among Interactive Media companies is 1.88, based on 560 companies in the industry. Companies in the top quartile (top 25%) have a ROIC % significantly above this median, while those in the bottom quartile fall well below. However, ROIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Taboola.com's current ROIC % of 20.81% is 1006.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROIC % mean?
A high ROIC % can signal that a stock is expensive relative to its fundamentals. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Taboola.com and its competitors. For the Interactive Media industry, the median ROIC % is 1.88 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Taboola.com's current ROIC % is 20.81%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Taboola.com stock overvalued right now?
Taboola.com (TBLAW) has a current ROIC % of 20.81%. The current ROIC % is 20.81% and 1006.9% above the Interactive Media industry median of 1.88. Taboola.com's overall GF Score™ is 77/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROIC % calculated?
ROIC % is calculated from a company's financial statements. For Taboola.com (TBLAW), the current ROIC % is 20.81% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Taboola is a performance-based native advertising network designed to improve click-through rates and increase monetizable events for advertisers while generating yield for publisher websites. Taboola competes with Google, Amazon, and other advertising networks that display stories and products on websites. The company was founded in 2007 in Israel. It acquired Connexity, a retail advertising network, in 2021, and entered a partnership with Yahoo in 2022, in which it acquired exclusive native advertising rights over Yahoo digital properties in exchange for a 25% equity stake in the company.
77GF Score
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