Polaris Media ASA (OSL:POL) Intrinsic Value: Projected FCF: kr60.69 (As of Sep. 21, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

OSL:POL Polaris Media ASA OSL:POL
66 GF Score
Price kr60.80
GF Value kr62.85
Valuation Fairly Valued
! 6 Warning Signs
View Full Analysis

What is Polaris Media ASA Intrinsic Value: Projected FCF?

Polaris Media ASA OSL:POL +1.33% 66 Intrinsic Value: Projected FCF is kr60.69 as of Sep. 21, 2026. GuruFocus rates OSL:POL with a GF Score™ of 66/100 and a GF Value™ of kr62.85 (Fairly Valued). The stock has 6 warning signs investors should review. Among 618 Media - Diversified companies, Polaris Media ASA ranks worse than 59.39% on this metric.

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.

As of today (2026-09-21), Polaris Media ASA's Intrinsic Value: Projected FCF is kr60.69. The stock price of Polaris Media ASA is kr60.80. Therefore, Polaris Media ASA's Price-to-Intrinsic-Value-Projected-FCF of today is 1.0.

The historical rank and industry rank for Polaris Media ASA's Intrinsic Value: Projected FCF or its related term are showing as below:

OSL:POL' s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 0.05   Med: 0.61   Max: 1.03
Current: 1

During the past 13 years, the highest Price-to-Intrinsic-Value-Projected-FCF of Polaris Media ASA was 1.03. The lowest was 0.05. And the median was 0.61.

OSL:POL's Price-to-Projected-FCF is ranked worse than
59.39% of 618 companies
in the Media - Diversified industry
Industry Median: 0.81 vs OSL:POL: 1.00

Polaris Media ASA  (OSL:POL) Intrinsic Value: Projected FCF Explanation

The growth multiple is capped between 8.35 and 17.74.

Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.

Polaris Media ASA's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as

Price-to-Intrinsic-Value-Projected-FCF=Share Price/Intrinsic Value: Projected FCF
=60.80/90.407692493945
=0.67

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Polaris Media ASA Intrinsic Value: Projected FCF Related Terms


Polaris Media ASA Intrinsic Value: Projected FCF Historical Data

* Premium members only.

The historical data trend for Polaris Media ASA's Intrinsic Value: Projected FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Polaris Media ASA Intrinsic Value: Projected FCF Chart

Polaris Media ASA Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Intrinsic Value: Projected FCF
Get a 7-Day Free Trial Premium Member Only Premium Member Only 111.27 112.12 113.28 149.84 95.30

Polaris Media ASA Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Intrinsic Value: Projected FCF Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only - - - - -

OSL:POL vs NYT, WLY: Intrinsic Value: Projected FCF Comparison

For the Publishing subindustry, Polaris Media ASA's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Polaris Media ASA Price-to-Projected-FCF vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Polaris Media ASA's Price-to-Projected-FCF distribution charts can be found below:

* The bar in red indicates where Polaris Media ASA's Price-to-Projected-FCF falls into.


OSL:POL
66GF Score
Polaris Media ASA OSL:POL
Intrinsic Value: Projected FCF is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Polaris Media ASA Intrinsic Value: Projected FCF Calculation

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.

The details of how we calculate the intrinsic value of stocks are described in detail here.

This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + 0.8 * Total Stockholders Equity (most recent) ) / Shares Outstanding (Diluted Average)

In the case of negative Total Stockholders Equity, the following formula is used (see Explanation section below for the reason):

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + Total Stockholders Equity (most recent) / 0.8 ) / Shares Outstanding (Diluted Average)


Add all the Free Cash Flow together and divide 6 will get Polaris Media ASA's Free Cash Flow(6 year avg) = kr326.73.

Polaris Media ASA's Intrinsic Value: Projected FCF for today is calculated as

Intrinsic Value: Projected FCF=(Growth Multiple*Free Cash Flow (6 year avg)+Total Stockholders Equity (Jun26)*0.8)/Shares Outstanding (Diluted Average)
=(9.5203515959648*326.73168+1648.3*0.8)/48.991854
=90.41

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Intrinsic Value: Projected FCF of kr60.69 mean?
Polaris Media ASA (OSL:POL) has a Intrinsic Value: Projected FCF of kr60.69 as of Sep. 21, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Polaris Media ASA and its competitors. According to the industry distribution chart, Polaris Media ASA ranks #367 out of 618 companies in the Media - Diversified industry, placing it in the top 59.4%.
Is Polaris Media ASA's Intrinsic Value: Projected FCF too high?
Polaris Media ASA's current Intrinsic Value: Projected FCF is kr60.69. Based on the distribution chart, Polaris Media ASA ranks #367 out of 618 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Polaris Media ASA has a GF Score™ of 66/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Polaris Media ASA's Intrinsic Value: Projected FCF compare to NYT and WLY?
According to the Media - Diversified industry distribution chart, Polaris Media ASA ranks #367 out of 618 companies for Intrinsic Value: Projected FCF. This places Polaris Media ASA in the lower half of its industry. The industry median Intrinsic Value: Projected FCF is 0.81. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for a Media - Diversified company?
The median Intrinsic Value: Projected FCF among Media - Diversified companies is 0.81, based on 618 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Polaris Media ASA and its competitors. For the Media - Diversified industry, the median Intrinsic Value: Projected FCF is 0.81 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Polaris Media ASA's current Intrinsic Value: Projected FCF is kr60.69. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Polaris Media ASA stock overvalued right now?
Based on GuruFocus' analysis, Polaris Media ASA (OSL:POL) is currently considered Fairly Valued. The stock's GF Value™ is kr62.85, compared to a current price of kr60.80 — trading 3.3% below its estimated fair value. The current Intrinsic Value: Projected FCF is kr60.69. Polaris Media ASA's overall GF Score™ is 66/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Polaris Media ASA (OSL:POL), the current Intrinsic Value: Projected FCF is kr60.69 as of Sep. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Polaris Media ASA (OSL:POL) Overvalued in 2026?

Based on GuruFocus' analysis, Polaris Media ASA stock appears to be undervalued. The current stock price of kr60.80 is trading 3.3% below its estimated GF Value™ of kr62.85. GuruFocus considers Polaris Media ASA to be Fairly Valued.

Key valuation signals for OSL:POL:

  • Intrinsic Value: Projected FCF: kr60.69
  • GF Value™: kr62.85 vs. price of kr60.80 (3.3% below fair value)
  • GF Score™: 66/100 with 6 warning signs

No single metric tells the full story. See the OSL:POL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Polaris Media ASA Business Description

Other Exchanges POLO:Sweden
Address Ferjemannsveien 10, Trondheim, NOR, 7042
Polaris Media ASA is the largest media house and printing group. It owns and operates media houses, distribution companies and printing companies in Norway and on the west coast of Sweden. The company places great emphasis on the development of journalists as well as the individual media house's social missions and has a strong regional and local foundation with editorial freedom, independence, and transparency.
66GF Score

Get the complete analysis for OSL:POL

Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr60.80
Price
kr62.85
GF Value