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Pricer ABPCRBF +5.70%69 Intrinsic Value: Projected FCF is $0.48 as of Aug. 03, 2026, which is 55% below its 10-year median of 1.07. GuruFocus rates PCRBF with a GF Score™ of 69/100 and a GF Value™ of $0.33. The stock has 6 warning signs investors should review. Among 2,032 Industrial Products companies, Pricer AB ranks better than 80.31% on this metric.
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.
As of today (2026-08-03), Pricer AB's Intrinsic Value: Projected FCF is $0.48. The stock price of Pricer AB is $0.33633. Therefore, Pricer AB's Price-to-Intrinsic-Value-Projected-FCF of today is 0.7.
The historical rank and industry rank for Pricer AB's Intrinsic Value: Projected FCF or its related term are showing as below:
PCRBF'
s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 0.45 Med: 1.07 Max: 2.05
Current: 0.7
During the past 13 years, the highest Price-to-Intrinsic-Value-Projected-FCF of Pricer AB was 2.05. The lowest was 0.45. And the median was 1.07.
PCRBF's Price-to-Projected-FCF is ranked better than 80.31% of 2032
companies
in the Industrial Products industry
Industry Median: 1.69
vs PCRBF: 0.70
Pricer AB (OTCPK:PCRBF) Intrinsic Value: Projected FCF Explanation
The growth multiple is capped between 8.35 and 17.74.
Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.
Pricer AB's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as
Price-to-Intrinsic-Value-Projected-FCF
=
Share Price
/
Intrinsic Value: Projected FCF
=
0.33633
/
0.69836824442536
=
0.48
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Pricer AB Intrinsic Value: Projected FCF Related Terms
Pricer AB Intrinsic Value: Projected FCF Historical Data
* Premium members only.
The historical data trend for Pricer AB's Intrinsic Value: Projected FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Pricer AB Intrinsic Value: Projected FCF Competitor Comparison
For the Business Equipment & Supplies subindustry, Pricer AB's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pricer AB Price-to-Projected-FCF vs Industrial Products Industry
For the Industrial Products industry and Industrials sector, Pricer AB's Price-to-Projected-FCF distribution charts can be found below:
* The bar in red indicates where Pricer AB's Price-to-Projected-FCF falls into.
Pricer AB Intrinsic Value: Projected FCF Calculation
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.
The details of how we calculate the intrinsic value of stocks are described in detail here.
This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Intrinsic Value: Projected FCF of $0.48 mean?
Pricer AB (PCRBF) has a Intrinsic Value: Projected FCF of $0.48 as of Aug. 03, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Pricer AB and its competitors. This is 55% below median its historical median of 1.07. Over the past decade, Pricer AB's Intrinsic Value: Projected FCF has ranged from 0.45 to 2.05. According to the industry distribution chart, Pricer AB ranks #400 out of 2032 companies in the Industrial Products industry, placing it in the top 19.7%.
Is Pricer AB's Intrinsic Value: Projected FCF too high?
Pricer AB's current Intrinsic Value: Projected FCF of $0.48 is 55% below median its 10-year median of 1.07. Over the past 10 years, this metric has ranged from a low of 0.45 to a high of 2.05. The Industrial Products industry median Intrinsic Value: Projected FCF is 1.69. Pricer AB's value of $0.48 is 71.6% below this industry median. Based on the distribution chart, Pricer AB ranks #400 out of 2032 companies in the Industrial Products industry, which is in the top quartile — a strong position relative to peers. Overall, Pricer AB has a GF Score™ of 69/100, reflecting its overall financial health beyond just this single metric.
How does Pricer AB's Intrinsic Value: Projected FCF compare to competitors?
According to the Industrial Products industry distribution chart, Pricer AB ranks #400 out of 2032 companies for Intrinsic Value: Projected FCF. This places Pricer AB in the top 20% of its industry — outperforming the majority of peers. The industry median Intrinsic Value: Projected FCF is 1.69. Pricer AB's value of $0.48 is 71.6% below this benchmark. Historically, Pricer AB's own Intrinsic Value: Projected FCF has ranged from 0.45 to 2.05 over the past decade. While the company's 10-year median is 1.07 vs. the industry median of 1.69, Pricer AB has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for an Industrial Products company?
The median Intrinsic Value: Projected FCF among Industrial Products companies is 1.69, based on 2,032 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pricer AB's current Intrinsic Value: Projected FCF of $0.48 is 71.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Pricer AB and its competitors. For the Industrial Products industry, the median Intrinsic Value: Projected FCF is 1.69 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pricer AB's current Intrinsic Value: Projected FCF is $0.48, which is 55% below median its own 10-year median of 1.07. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pricer AB stock overvalued right now?
Pricer AB (PCRBF) has a current Intrinsic Value: Projected FCF of $0.48. The stock's GF Value™ is $0.33, compared to a current price of $0.34 — trading 1.9% above its estimated fair value. The current Intrinsic Value: Projected FCF is $0.48, which is 55% below median its 10-year median of 1.07 and 71.6% below the Industrial Products industry median of 1.69. Pricer AB's overall GF Score™ is 69/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Pricer AB (PCRBF), the current Intrinsic Value: Projected FCF is $0.48 as of Aug. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pricer AB (PCRBF) Overvalued in 2026?
Based on GuruFocus' analysis, Pricer AB stock appears to be overvalued.
The current stock price of $0.34 is trading 1.9% above its estimated GF Value™ of $0.33.
Key valuation signals for PCRBF:
Intrinsic Value: Projected FCF: $0.48 (55% below median its 10-year median of 1.07)
GF Value™: $0.33 vs. price of $0.34 (1.9% above fair value)
Industry Position: 71.6% below the Industrial Products median (#400 of 2032)
No single metric tells the full story. See the PCRBF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pricer AB provides solutions for automation and communication in physical stores with a focus on driving digitalization and changing the retail trade. The company's systems for electronic shelf labels and digital signage enable retailers to communicate with their customers, employees and suppliers. It constitutes a single operating segment with operations spread across Europe, Middle East & Africa, Americas, and Asia & Pacific. The majority of the revenue is derived from the Europe, Middle East & Africa regions.
69GF Score
Get the complete analysis for PCRBF
Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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