PCRBF (Pricer AB) EV-to-EBIT: 6.32 (As of Jul. 20, 2026) — 62% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

PCRBF Pricer AB PCRBF
69 GF Score
Price $0.34
GF Value $0.37
! 5 Warning Signs
View Full Analysis

What is Pricer AB EV-to-EBIT?

Pricer AB PCRBF +5.70% 69 EV-to-EBIT is 6.32 as of Jul. 20, 2026, which is 62% below its 10-year median of 16.45. GuruFocus rates PCRBF with a GF Score™ of 69/100 and a GF Value™ of $0.37. The stock has 5 warning signs investors should review. Among 2,370 Industrial Products companies, Pricer AB ranks better than 87.34% on this metric.

EV-to-EBIT is calculated as Enterprise Value divided by its EBIT. As of today, Pricer AB's Enterprise Value is $70.7 Mil. Pricer AB's EBIT for the trailing twelve months (TTM) ended in Jun. 2026 was $11.2 Mil. Therefore, Pricer AB's EV-to-EBIT for today is 6.32.

The historical rank and industry rank for Pricer AB's EV-to-EBIT or its related term are showing as below:

PCRBF' s EV-to-EBIT Range Over the Past 10 Years
Min: 4.96   Med: 16.45   Max: 171.43
Current: 6.56

During the past 13 years, the highest EV-to-EBIT of Pricer AB was 171.43. The lowest was 4.96. And the median was 16.45.

PCRBF's EV-to-EBIT is ranked better than
87.34% of 2370 companies
in the Industrial Products industry
Industry Median: 19.18 vs PCRBF: 6.56

Joel Greenblatt calls the inversion of this ratio Earnings Yield (Joel Greenblatt) %. Pricer AB's Enterprise Value for the quarter that ended in Jun. 2026 was $55.7 Mil. Pricer AB's EBIT for the trailing twelve months (TTM) ended in Jun. 2026 was $11.2 Mil. Pricer AB's Earnings Yield (Joel Greenblatt) % for the quarter that ended in Jun. 2026 was 20.09%.


Pricer AB  (OTCPK:PCRBF) EV-to-EBIT Explanation

This is a more accurate valuation of companies' operation because it considers the debt and cash on its balance sheet, and non-operating items such as interest payment, tax, and one-time items are not included in the Operating Income.

Joel Greenblatt calls the inversion of this ratio Earnings Yield (Joel Greenblatt) %.

Pricer AB's Earnings Yield (Joel Greenblatt) % for the quarter that ended in Jun. 2026 is calculated as:

Earnings Yield (Joel Greenblatt) % (Q: Jun. 2026 ) =EBIT / Enterprise Value (Q: Jun. 2026 )
=11.184/55.66166732
=20.09 %

Pricer AB's Enterprise Value for the quarter that ended in Jun. 2026 was $55.7 Mil.
Pricer AB's EBIT for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $11.2 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Pricer AB EV-to-EBIT Related Terms


Pricer AB EV-to-EBIT Historical Data

* Premium members only.

The historical data trend for Pricer AB's EV-to-EBIT can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Pricer AB EV-to-EBIT Chart

Pricer AB Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
EV-to-EBIT
Get a 7-Day Free Trial Premium Member Only Premium Member Only 28.35 80.19 96.09 10.26 17.31

Pricer AB Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
EV-to-EBIT Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 10.70 13.31 17.31 9.11 5.29

Pricer AB EV-to-EBIT Competitor Comparison

For the Business Equipment & Supplies subindustry, Pricer AB's EV-to-EBIT, along with its competitors' market caps and EV-to-EBIT data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Pricer AB EV-to-EBIT vs Industrial Products Industry

For the Industrial Products industry and Industrials sector, Pricer AB's EV-to-EBIT distribution charts can be found below:

* The bar in red indicates where Pricer AB's EV-to-EBIT falls into.


PCRBF
69GF Score
Pricer AB PCRBF
EV-to-EBIT is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Pricer AB EV-to-EBIT Calculation

Pricer AB's EV-to-EBIT for today is calculated as:

EV-to-EBIT=Enterprise Value (Today)/EBIT (TTM)
=70.671/11.184
=6.32

Pricer AB's current Enterprise Value is $70.7 Mil.
Pricer AB's EBIT for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $11.2 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about EV-to-EBIT →
What does a EV-to-EBIT of 6.32 mean?
Pricer AB (PCRBF) has a EV-to-EBIT of 6.32 as of Jul. 20, 2026. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on Pricer AB and its competitors. This is 62% below median its historical median of 16.45. Over the past decade, Pricer AB's EV-to-EBIT has ranged from 4.96 to 171.43. According to the industry distribution chart, Pricer AB ranks #300 out of 2370 companies in the Industrial Products industry, placing it in the top 12.7%.
Is Pricer AB's EV-to-EBIT too high?
Pricer AB's current EV-to-EBIT of 6.32 is 62% below median its 10-year median of 16.45. Over the past 10 years, this metric has ranged from a low of 4.96 to a high of 171.43. The Industrial Products industry median EV-to-EBIT is 19.18. Pricer AB's value of 6.32 is 67% below this industry median. Based on the distribution chart, Pricer AB ranks #300 out of 2370 companies in the Industrial Products industry, which is in the top quartile — a strong position relative to peers. Overall, Pricer AB has a GF Score™ of 69/100, reflecting its overall financial health beyond just this single metric.
How does Pricer AB's EV-to-EBIT compare to competitors?
According to the Industrial Products industry distribution chart, Pricer AB ranks #300 out of 2370 companies for EV-to-EBIT. This places Pricer AB in the top 13% of its industry — outperforming the majority of peers. The industry median EV-to-EBIT is 19.18. Pricer AB's value of 6.32 is 67% below this benchmark. Historically, Pricer AB's own EV-to-EBIT has ranged from 4.96 to 171.43 over the past decade. While the company's 10-year median is 16.45 vs. the industry median of 19.18, Pricer AB has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBIT for an Industrial Products company?
The median EV-to-EBIT among Industrial Products companies is 19.18, based on 2,370 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBIT significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBIT should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pricer AB's current EV-to-EBIT of 6.32 is 67% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBIT mean?
A high EV-to-EBIT can signal that a stock is expensive relative to its fundamentals. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on Pricer AB and its competitors. For the Industrial Products industry, the median EV-to-EBIT is 19.18 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pricer AB's current EV-to-EBIT is 6.32, which is 62% below median its own 10-year median of 16.45. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pricer AB stock overvalued right now?
Pricer AB (PCRBF) has a current EV-to-EBIT of 6.32. The stock's GF Value™ is $0.37, compared to a current price of $0.34 — trading 9.1% below its estimated fair value. The current EV-to-EBIT is 6.32, which is 62% below median its 10-year median of 16.45 and 67% below the Industrial Products industry median of 19.18. Pricer AB's overall GF Score™ is 69/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBIT calculated?
EV-to-EBIT is calculated from a company's financial statements. For Pricer AB (PCRBF), the current EV-to-EBIT is 6.32 as of Jul. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Pricer AB (PCRBF) Overvalued in 2026?

Based on GuruFocus' analysis, Pricer AB stock appears to be undervalued. The current stock price of $0.34 is trading 9.1% below its estimated GF Value™ of $0.37.

Key valuation signals for PCRBF:

  • EV-to-EBIT: 6.32 (62% below median its 10-year median of 16.45)
  • GF Value™: $0.37 vs. price of $0.34 (9.1% below fair value)
  • GF Score™: 69/100 with 5 warning signs
  • Industry Position: 67% below the Industrial Products median (#300 of 2370)

No single metric tells the full story. See the PCRBF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Pricer AB Business Description

Address Halsingegatan 47, Stockholm, SWE, SE-113 31
Pricer AB provides solutions for automation and communication in physical stores with a focus on driving digitalization and changing the retail trade. The company's systems for electronic shelf labels and digital signage enable retailers to communicate with their customers, employees and suppliers. It constitutes a single operating segment with operations spread across Europe, Middle East & Africa, Americas, and Asia & Pacific. The majority of the revenue is derived from the Europe, Middle East & Africa regions.
69GF Score

Get the complete analysis for PCRBF

EV-to-EBIT is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.34
Price
$0.37
GF Value