Prime Media Holdings (PHS:PRIM) Intrinsic Value: Projected FCF: ₱0.41 (As of Jul. 26, 2026) — 94% Below Median

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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

PHS:PRIM Prime Media Holdings Inc PHS:PRIM
13 GF Score
Price ₱0.85
! 2 Warning Signs
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What is Prime Media Holdings Intrinsic Value: Projected FCF?

Prime Media Holdings PHS:PRIM +4.94% 13 Intrinsic Value: Projected FCF is ₱0.41 as of Jul. 26, 2026, which is 100% below its 10-year median of 7.34. GuruFocus rates PHS:PRIM with a GF Score™ of 13/100. The stock has 2 warning signs investors should review. Among 618 Media - Diversified companies, Prime Media Holdings ranks worse than 79.94% on this metric.

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.

As of today (2026-07-26), Prime Media Holdings's Intrinsic Value: Projected FCF is ₱0.41. The stock price of Prime Media Holdings is ₱0.85. Therefore, Prime Media Holdings's Price-to-Intrinsic-Value-Projected-FCF of today is 2.1.

The historical rank and industry rank for Prime Media Holdings's Intrinsic Value: Projected FCF or its related term are showing as below:

PHS:PRIM' s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 2.07   Med: 7.34   Max: 26.1
Current: 2.07

During the past 13 years, the highest Price-to-Intrinsic-Value-Projected-FCF of Prime Media Holdings was 26.10. The lowest was 2.07. And the median was 7.34.

PHS:PRIM's Price-to-Projected-FCF is ranked worse than
79.94% of 618 companies
in the Media - Diversified industry
Industry Median: 0.8 vs PHS:PRIM: 2.07

Prime Media Holdings  (PHS:PRIM) Intrinsic Value: Projected FCF Explanation

The growth multiple is capped between 8.35 and 17.74.

Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.

Prime Media Holdings's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as

Price-to-Intrinsic-Value-Projected-FCF=Share Price/Intrinsic Value: Projected FCF
=0.85/0.40862692910007
=2.08

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Prime Media Holdings Intrinsic Value: Projected FCF Related Terms


Prime Media Holdings Intrinsic Value: Projected FCF Historical Data

* Premium members only.

The historical data trend for Prime Media Holdings's Intrinsic Value: Projected FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Prime Media Holdings Intrinsic Value: Projected FCF Chart

Prime Media Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Intrinsic Value: Projected FCF
Get a 7-Day Free Trial Premium Member Only Premium Member Only -0.57 -0.34 0.15 0.29 0.32

Prime Media Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Intrinsic Value: Projected FCF Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.40 0.40 0.45 0.32 0.41

PHS:PRIM vs NFLX, DIS, WBD: Intrinsic Value: Projected FCF Comparison

For the Entertainment subindustry, Prime Media Holdings's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Prime Media Holdings Price-to-Projected-FCF vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Prime Media Holdings's Price-to-Projected-FCF distribution charts can be found below:

* The bar in red indicates where Prime Media Holdings's Price-to-Projected-FCF falls into.


PHS:PRIM
13GF Score
Prime Media Holdings Inc PHS:PRIM
Intrinsic Value: Projected FCF is just one metric. See GF Score™, valuation, warning signs, and more.
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Prime Media Holdings Intrinsic Value: Projected FCF Calculation

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.

The details of how we calculate the intrinsic value of stocks are described in detail here.

This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + 0.8 * Total Stockholders Equity (most recent) ) / Shares Outstanding (Diluted Average)

In the case of negative Total Stockholders Equity, the following formula is used (see Explanation section below for the reason):

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + Total Stockholders Equity (most recent) / 0.8 ) / Shares Outstanding (Diluted Average)


Add all the Free Cash Flow together and divide 6 will get Prime Media Holdings's Free Cash Flow(6 year avg) = ₱-0.50.

Prime Media Holdings's Intrinsic Value: Projected FCF for today is calculated as

Intrinsic Value: Projected FCF=(Growth Multiple*Free Cash Flow (6 year avg)+Total Stockholders Equity (Mar26)*0.8)/Shares Outstanding (Diluted Average)
=(9.5203515959648*-0.49536+486.238*0.8)/940.404
=0.41

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Intrinsic Value: Projected FCF of ₱0.41 mean?
Prime Media Holdings (PHS:PRIM) has a Intrinsic Value: Projected FCF of ₱0.41 as of Jul. 26, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Prime Media Holdings and its competitors. This is 94% below median its historical median of 7.34. Over the past decade, Prime Media Holdings' Intrinsic Value: Projected FCF has ranged from 2.07 to 26.10. According to the industry distribution chart, Prime Media Holdings ranks #494 out of 618 companies in the Media - Diversified industry, placing it in the top 79.9%.
Is Prime Media Holdings' Intrinsic Value: Projected FCF too high?
Prime Media Holdings' current Intrinsic Value: Projected FCF of ₱0.41 is 94% below median its 10-year median of 7.34. Over the past 10 years, this metric has ranged from a low of 2.07 to a high of 26.10. Based on the distribution chart, Prime Media Holdings ranks #494 out of 618 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, Prime Media Holdings has a GF Score™ of 13/100, reflecting its overall financial health beyond just this single metric.
How does Prime Media Holdings' Intrinsic Value: Projected FCF compare to NFLX and DIS?
According to the Media - Diversified industry distribution chart, Prime Media Holdings ranks #494 out of 618 companies for Intrinsic Value: Projected FCF. This places Prime Media Holdings in the lower half of its industry. The industry median Intrinsic Value: Projected FCF is 0.80. Historically, Prime Media Holdings' own Intrinsic Value: Projected FCF has ranged from 2.07 to 26.10 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for a Media - Diversified company?
The median Intrinsic Value: Projected FCF among Media - Diversified companies is 0.80, based on 618 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Prime Media Holdings and its competitors. For the Media - Diversified industry, the median Intrinsic Value: Projected FCF is 0.80 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Prime Media Holdings's current Intrinsic Value: Projected FCF is ₱0.41, which is 94% below median its own 10-year median of 7.34. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Prime Media Holdings stock overvalued right now?
Prime Media Holdings (PHS:PRIM) has a current Intrinsic Value: Projected FCF of ₱0.41. The current Intrinsic Value: Projected FCF is ₱0.41, which is 94% below median its 10-year median of 7.34. Prime Media Holdings' overall GF Score™ is 13/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Prime Media Holdings (PHS:PRIM), the current Intrinsic Value: Projected FCF is ₱0.41 as of Jul. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Prime Media Holdings Business Description

Address 8741 Paseo de Roxas, 16th Floor BDO Towers Valero, Makati, PHL, 1227
Prime Media Holdings Inc is a holding company. It owns a stake in a joint venture that develops, produces, and finances content programs and shows for distribution to local and international broadcast networks, channels, and platforms under the brand Teleradyo Serbisyo.
13GF Score

Get the complete analysis for PHS:PRIM

Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₱0.85
Price