SSP (The E W Scripps Co) Intrinsic Value: Projected FCF: $17.93 (As of Sep. 21, 2026)

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SSP The E W Scripps Co SSP
60 GF Score
Price $3.18
GF Value $2.77
Valuation Modestly Overvalued
! 8 Warning Signs
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What is The E W Scripps Co Intrinsic Value: Projected FCF?

The E W Scripps Co SSP +5.30% 60 Intrinsic Value: Projected FCF is $17.93 as of Sep. 21, 2026. GuruFocus rates SSP with a GF Score™ of 60/100 and a GF Value™ of $2.77 (Modestly Overvalued). The stock has 8 warning signs investors should review. Among 618 Media - Diversified companies, The E W Scripps Co ranks better than 94.66% on this metric.

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.

As of today (2026-09-21), The E W Scripps Co's Intrinsic Value: Projected FCF is $17.93. The stock price of The E W Scripps Co is $3.18. Therefore, The E W Scripps Co's Price-to-Intrinsic-Value-Projected-FCF of today is 0.2.

The historical rank and industry rank for The E W Scripps Co's Intrinsic Value: Projected FCF or its related term are showing as below:

SSP' s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 0.07   Med: 0.63   Max: 1.47
Current: 0.18

During the past 13 years, the highest Price-to-Intrinsic-Value-Projected-FCF of The E W Scripps Co was 1.47. The lowest was 0.07. And the median was 0.63.

SSP's Price-to-Projected-FCF is ranked better than
94.66% of 618 companies
in the Media - Diversified industry
Industry Median: 0.81 vs SSP: 0.18

The E W Scripps Co  (NAS:SSP) Intrinsic Value: Projected FCF Explanation

The growth multiple is capped between 8.35 and 17.74.

Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.

The E W Scripps Co's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as

Price-to-Intrinsic-Value-Projected-FCF=Share Price/Intrinsic Value: Projected FCF
=3.18/17.964331760853
=0.18

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


The E W Scripps Co Intrinsic Value: Projected FCF Related Terms


The E W Scripps Co Intrinsic Value: Projected FCF Historical Data

* Premium members only.

The historical data trend for The E W Scripps Co's Intrinsic Value: Projected FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

The E W Scripps Co Intrinsic Value: Projected FCF Chart

The E W Scripps Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Intrinsic Value: Projected FCF
Get a 7-Day Free Trial Premium Member Only Premium Member Only - 41.15 - - -

The E W Scripps Co Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Intrinsic Value: Projected FCF Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only - - - - -

SSP vs CURI, IHRT, XHLD: Intrinsic Value: Projected FCF Comparison

For the Broadcasting subindustry, The E W Scripps Co's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


The E W Scripps Co Price-to-Projected-FCF vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, The E W Scripps Co's Price-to-Projected-FCF distribution charts can be found below:

* The bar in red indicates where The E W Scripps Co's Price-to-Projected-FCF falls into.


SSP
60GF Score
The E W Scripps Co SSP
Intrinsic Value: Projected FCF is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

The E W Scripps Co Intrinsic Value: Projected FCF Calculation

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.

The details of how we calculate the intrinsic value of stocks are described in detail here.

This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + 0.8 * Total Stockholders Equity (most recent) ) / Shares Outstanding (Diluted Average)

In the case of negative Total Stockholders Equity, the following formula is used (see Explanation section below for the reason):

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + Total Stockholders Equity (most recent) / 0.8 ) / Shares Outstanding (Diluted Average)


Add all the Free Cash Flow together and divide 6 will get The E W Scripps Co's Free Cash Flow(6 year avg) = $165.31.

The E W Scripps Co's Intrinsic Value: Projected FCF for today is calculated as

Intrinsic Value: Projected FCF=(Growth Multiple*Free Cash Flow (6 year avg)+Total Stockholders Equity (Jun26)*0.8)/Shares Outstanding (Diluted Average)
=(9.5203515959648*165.30752+100.687*0.8)/92.09
=17.96

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Intrinsic Value: Projected FCF of $17.93 mean?
The E W Scripps Co (SSP) has a Intrinsic Value: Projected FCF of $17.93 as of Sep. 21, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on The E W Scripps Co and its competitors. According to the industry distribution chart, The E W Scripps Co ranks #33 out of 618 companies in the Media - Diversified industry, placing it in the top 5.3%.
Is The E W Scripps Co's Intrinsic Value: Projected FCF too high?
The E W Scripps Co's current Intrinsic Value: Projected FCF is $17.93. The Media - Diversified industry median Intrinsic Value: Projected FCF is 0.81. The E W Scripps Co's value of $17.93 is 2113.6% above this industry median. Based on the distribution chart, The E W Scripps Co ranks #33 out of 618 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, The E W Scripps Co has a GF Score™ of 60/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The E W Scripps Co's Intrinsic Value: Projected FCF compare to CURI and IHRT?
According to the Media - Diversified industry distribution chart, The E W Scripps Co ranks #33 out of 618 companies for Intrinsic Value: Projected FCF. This places The E W Scripps Co in the top 5% of its industry — outperforming the majority of peers. The industry median Intrinsic Value: Projected FCF is 0.81. The E W Scripps Co's value of $17.93 is 2113.6% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for a Media - Diversified company?
The median Intrinsic Value: Projected FCF among Media - Diversified companies is 0.81, based on 618 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The E W Scripps Co's current Intrinsic Value: Projected FCF of $17.93 is 2113.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on The E W Scripps Co and its competitors. For the Media - Diversified industry, the median Intrinsic Value: Projected FCF is 0.81 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The E W Scripps Co's current Intrinsic Value: Projected FCF is $17.93. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The E W Scripps Co stock overvalued right now?
Based on GuruFocus' analysis, The E W Scripps Co (SSP) is currently considered Modestly Overvalued. The stock's GF Value™ is $2.77, compared to a current price of $3.18 — trading 14.8% above its estimated fair value. The current Intrinsic Value: Projected FCF is $17.93 and 2113.6% above the Media - Diversified industry median of 0.81. The E W Scripps Co's overall GF Score™ is 60/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For The E W Scripps Co (SSP), the current Intrinsic Value: Projected FCF is $17.93 as of Sep. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The E W Scripps Co (SSP) Overvalued in 2026?

Based on GuruFocus' analysis, The E W Scripps Co stock appears to be overvalued. The current stock price of $3.18 is trading 14.8% above its estimated GF Value™ of $2.77. GuruFocus considers The E W Scripps Co to be Modestly Overvalued.

Key valuation signals for SSP:

  • Intrinsic Value: Projected FCF: $17.93
  • GF Value™: $2.77 vs. price of $3.18 (14.8% above fair value)
  • GF Score™: 60/100 with 8 warning signs
  • Industry Position: 2113.6% above the Media - Diversified median (#33 of 618)

No single metric tells the full story. See the SSP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


The E W Scripps Co Business Description

Other Exchanges SQ6B:Germany
Address 312 Walnut Street, Suite 2800, Scripps Center, Cincinnati, OH, USA, 45202
The E W Scripps Co is a media enterprise with interests in local and national media brands. It owns and operates a collection of daily and community newspapers in medium-sized cities in the southern and western portions of the United States. The company's operating segment includes Local Media, Scripps Networks, and Other. It generates maximum revenue from the Local Media segment. The Local Media segment includes local broadcast stations and their related digital operations.
60GF Score

Get the complete analysis for SSP

Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.18
Price
$2.77
GF Value