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Utz BrandsUTZ -0.04%48 Intrinsic Value: Projected FCF is $6.19 as of Sep. 16, 2026. GuruFocus rates UTZ with a GF Score™ of 48/100 and a GF Value™ of $13.51 (Fairly Valued). The stock has 8 warning signs investors should review. Among 1,327 Consumer Packaged Goods companies, Utz Brands ranks worse than 81.16% on this metric.
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.
As of today (2026-09-16), Utz Brands's Intrinsic Value: Projected FCF is $6.19. The stock price of Utz Brands is $14.265. Therefore, Utz Brands's Price-to-Intrinsic-Value-Projected-FCF of today is 2.3.
The historical rank and industry rank for Utz Brands's Intrinsic Value: Projected FCF or its related term are showing as below:
UTZ'
s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 1.24 Med: 2.07 Max: 2.66
Current: 2.3
During the past 8 years, the highest Price-to-Intrinsic-Value-Projected-FCF of Utz Brands was 2.66. The lowest was 1.24. And the median was 2.07.
UTZ's Price-to-Projected-FCF is ranked worse than 81.16% of 1327
companies
in the Consumer Packaged Goods industry
Industry Median: 1
vs UTZ: 2.30
The growth multiple is capped between 8.35 and 17.74.
Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.
Utz Brands's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as
Price-to-Intrinsic-Value-Projected-FCF
=
Share Price
/
Intrinsic Value: Projected FCF
=
14.265
/
6.3104336477796
=
2.26
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Utz Brands Intrinsic Value: Projected FCF Related Terms
Utz Brands Intrinsic Value: Projected FCF Historical Data
* Premium members only.
The historical data trend for Utz Brands's Intrinsic Value: Projected FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
UTZ vs BRBR, HLF, SENEA: Intrinsic Value: Projected FCF Comparison
For the Packaged Foods subindustry, Utz Brands's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Utz Brands Price-to-Projected-FCF vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Utz Brands's Price-to-Projected-FCF distribution charts can be found below:
* The bar in red indicates where Utz Brands's Price-to-Projected-FCF falls into.
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.
The details of how we calculate the intrinsic value of stocks are described in detail here.
This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Intrinsic Value: Projected FCF of $6.19 mean?
Utz Brands (UTZ) has a Intrinsic Value: Projected FCF of $6.19 as of Sep. 16, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Utz Brands and its competitors. According to the industry distribution chart, Utz Brands ranks #1077 out of 1327 companies in the Consumer Packaged Goods industry, placing it in the top 81.2%.
Is Utz Brands' Intrinsic Value: Projected FCF too high?
Utz Brands' current Intrinsic Value: Projected FCF is $6.19. The Consumer Packaged Goods industry median Intrinsic Value: Projected FCF is 1.00. Utz Brands' value of $6.19 is 519% above this industry median. Based on the distribution chart, Utz Brands ranks #1077 out of 1327 companies in the Consumer Packaged Goods industry, which is in the bottom quartile relative to peers. Overall, Utz Brands has a GF Score™ of 48/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Utz Brands' Intrinsic Value: Projected FCF compare to BRBR and HLF?
According to the Consumer Packaged Goods industry distribution chart, Utz Brands ranks #1077 out of 1327 companies for Intrinsic Value: Projected FCF. This places Utz Brands in the lower half of its industry. The industry median Intrinsic Value: Projected FCF is 1.00. Utz Brands' value of $6.19 is 519% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for a Consumer Packaged Goods company?
The median Intrinsic Value: Projected FCF among Consumer Packaged Goods companies is 1.00, based on 1,327 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Utz Brands's current Intrinsic Value: Projected FCF of $6.19 is 519% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Utz Brands and its competitors. For the Consumer Packaged Goods industry, the median Intrinsic Value: Projected FCF is 1.00 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Utz Brands's current Intrinsic Value: Projected FCF is $6.19. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Utz Brands stock overvalued right now?
Based on GuruFocus' analysis, Utz Brands (UTZ) is currently considered Fairly Valued. The stock's GF Value™ is $13.51, compared to a current price of $14.27 — trading 5.6% above its estimated fair value. The current Intrinsic Value: Projected FCF is $6.19 and 519% above the Consumer Packaged Goods industry median of 1.00. Utz Brands' overall GF Score™ is 48/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Utz Brands (UTZ), the current Intrinsic Value: Projected FCF is $6.19 as of Sep. 16, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Utz Brands (UTZ) Overvalued in 2026?
Based on GuruFocus' analysis, Utz Brands stock appears to be overvalued.
The current stock price of $14.27 is trading 5.6% above its estimated GF Value™ of $13.51.
GuruFocus considers Utz Brands to be Fairly Valued.
Key valuation signals for UTZ:
Intrinsic Value: Projected FCF: $6.19
GF Value™: $13.51 vs. price of $14.27 (5.6% above fair value)
Industry Position: 519% above the Consumer Packaged Goods median (#1077 of 1327)
No single metric tells the full story. See the UTZ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Utz Brands Inc is a manufacturer of branded salty snacks based in the United States. It produces various salty snack foods, including potato chips, tortilla chips, pretzels, cheese snacks, party mixes, pork skins, ready-to-eat popcorn, and other snacks, which include salsa and dips. These products are offered through its flagship brands like Utz, On The Border, Zapp's, and Boulder Canyon, along with other brands, including Golden Flake, Miguelito's, Hawaiian, Bachman, Tim's Cascade, Dirty Potato Chips, TGI Fridays, and Vitner's. The company's products are packaged in a variety of different sizes and configurations, ranging from individual packages to shareable bulk containers. It also sells certain third-party branded products through its distribution network.
48GF Score
Get the complete analysis for UTZ
Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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