PLNT (Planet Fitness) Policy Acquisition Expense

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

PLNT Planet Fitness Inc PLNT
74 GF Score
Price $49.73
GF Value $106.71
Valuation Possible Value Trap
! 3 Warning Signs
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What is Planet Fitness Policy Acquisition Expense?

Policy Acquisition Expense only applies to insurance companies.

PLNT
74GF Score
Planet Fitness Inc PLNT
Policy Acquisition Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Planet Fitness (PLNT) Overvalued in 2026?

Based on GuruFocus' analysis, Planet Fitness stock appears to be undervalued. The current stock price of $49.73 is trading 53.4% below its estimated GF Value™ of $106.71. GuruFocus considers Planet Fitness to be Possible Value Trap.

Key valuation signals for PLNT:

  • Policy Acquisition Expense:
  • GF Value™: $106.71 vs. price of $49.73 (53.4% below fair value)
  • GF Score™: 74/100 with 3 warning signs

No single metric tells the full story. See the PLNT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Planet Fitness Business Description

Address 4 Liberty Lane West, Hampton, NH, USA, 03842
Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.
74GF Score

Get the complete analysis for PLNT

Policy Acquisition Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$49.73
Price
$106.71
GF Value