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Planet Fitness has the Profitability Rank of 9. It has a higher profitability and may stay that way.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is rated on a scale of 1 to 10 and is based on these factors:
1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank
A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
PLNT vs MAT, YETI, CALY: Profitability Rank Comparison
For the Leisure subindustry, Planet Fitness's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Planet Fitness Profitability Rank vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Planet Fitness's Profitability Rank distribution charts can be found below:
* The bar in red indicates where Planet Fitness's Profitability Rank falls into.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.
The rank is rated on a scale of 1 to 10. A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
Planet Fitness has the Profitability Rank of 9. It has a higher profitability and may stay that way.
Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Planet Fitness (PLNT) has a Profitability Rank of 9 as of Mar. 2026. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Planet Fitness and its competitors. This is 29% above median its historical median of 7.00. Over the past decade, Planet Fitness' Profitability Rank has ranged from 4.00 to 9.00.
Is Planet Fitness' Profitability Rank too high?
Planet Fitness' current Profitability Rank of 9 is 29% above median its 10-year median of 7.00. Over the past 10 years, this metric has ranged from a low of 4.00 to a high of 9.00. Overall, Planet Fitness has a GF Score™ of 80/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Planet Fitness' Profitability Rank compare to MAT and YETI?
Planet Fitness' Profitability Rank of 9 can be compared against companies in the Travel & Leisure industry. Historically, Planet Fitness' own Profitability Rank has ranged from 4.00 to 9.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Profitability Rank for a Travel & Leisure company?
A good Profitability Rank depends on the Travel & Leisure industry context. However, Profitability Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Profitability Rank mean?
A high Profitability Rank can signal that a stock is expensive relative to its fundamentals. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Planet Fitness and its competitors. Planet Fitness's current Profitability Rank is 9, which is 29% above median its own 10-year median of 7.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Planet Fitness stock overvalued right now?
Based on GuruFocus' analysis, Planet Fitness (PLNT) is currently considered Possible Value Trap. The stock's GF Value™ is $105.07, compared to a current price of $55.94 — trading 46.8% below its estimated fair value. The current Profitability Rank is 9, which is 29% above median its 10-year median of 7.00. Planet Fitness' overall GF Score™ is 80/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Profitability Rank calculated?
Profitability Rank is calculated from a company's financial statements. For Planet Fitness (PLNT), the current Profitability Rank is 9 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Planet Fitness (PLNT) Overvalued in 2026?
Based on GuruFocus' analysis, Planet Fitness stock appears to be undervalued.
The current stock price of $55.94 is trading 46.8% below its estimated GF Value™ of $105.07.
GuruFocus considers Planet Fitness to be Possible Value Trap.
Key valuation signals for PLNT:
Profitability Rank: 9 (29% above median its 10-year median of 7.00)
GF Value™: $105.07 vs. price of $55.94 (46.8% below fair value)
No single metric tells the full story. See the PLNT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.
80GF Score
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