British American TobaccoBTAFF +1.10%67 Median PS Value is $43.04 as of Jun. 26, 2026, which is 6324% above its 10-year median of 0.67. GuruFocus rates BTAFF with a GF Score™ of 67/100 and a GF Value™ of $38.65 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 26 Tobacco Products companies, British American Tobacco ranks worse than 73.08% on this metric.
This valuation method assumes that the stock valuation will revert to its historical (10-Year) median in terms of PS Ratio. The reason we use PS Ratio instead of PE Ratio or PB Ratio is because PS Ratio is independent of profit margin, and can be applied to a broader range of situations.
The historical rank and industry rank for British American Tobacco's Median PS Value or its related term are showing as below:
BTAFF'
s Price-to-Median-PS-Value Range Over the Past 10 Years
Min: 0.55 Med: 0.67 Max: 1.52
Current: 1.43
During the past 13 years, the highest Price to Median PS Value of British American Tobacco was 1.52. The lowest was 0.55. And the median was 0.67.
BTAFF's Price-to-Median-PS-Value is ranked worse than 73.08% of 26
companies
in the Tobacco Products industry
Industry Median: 1.215
vs BTAFF: 1.43
British American Tobacco (OTCPK:BTAFF) Median PS Value Explanation
This valuation method assumes that the stock valuation will revert to its historical (10-Year) mean in terms of PS Ratio. The reason we use PS Ratio instead of PE Ratio or PB Ratio
is because PS Ratio is independent of profit margin, and can be applied to a broader range of situations.
It also assumes that over time the profit margin is constant. If a company increases its profit margin to a sustainable level, this value might under-estimate its value. If it has permanent declined profit margins, this may over-estimate the company's value.
British American Tobacco's Price to Median PS Value for today is calculated as
Price to Median PS Value
=
Share Price
/
Median PS Value
=
61.622
/
43.04
=
1.43
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
British American Tobacco Median PS Value Related Terms
British American Tobacco Median PS Value Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Tobacco subindustry, British American Tobacco's Price-to-Median-PS-Value, along with its competitors' market caps and Price-to-Median-PS-Value data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
British American Tobacco Price-to-Median-PS-Value vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, British American Tobacco's Price-to-Median-PS-Value distribution charts can be found below:
* The bar in red indicates where British American Tobacco's Price-to-Median-PS-Value falls into.
10-Year Median PS Ratio is 2.7426.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. British American Tobacco's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was $15.693.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
British American Tobacco (BTAFF) has a Median PS Value of $43.04 as of Jun. 26, 2026. Median price-sales value is the stock value based on a company's 10-year median price-sales ratio, View historical data on British American Tobacco and its competitors. This is 6324% above median its historical median of 0.67. Over the past decade, British American Tobacco's Median PS Value has ranged from 0.55 to 1.52. According to the industry distribution chart, British American Tobacco ranks #19 out of 26 companies in the Tobacco Products industry, placing it in the top 73.1%.
Is British American Tobacco's Median PS Value too high?
British American Tobacco's current Median PS Value of $43.04 is 6324% above median its 10-year median of 0.67. Over the past 10 years, this metric has ranged from a low of 0.55 to a high of 1.52. The Tobacco Products industry median Median PS Value is 1.22. British American Tobacco's value of $43.04 is 3442.4% above this industry median. Based on the distribution chart, British American Tobacco ranks #19 out of 26 companies in the Tobacco Products industry, which is below the industry midpoint. Overall, British American Tobacco has a GF Score™ of 67/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does British American Tobacco's Median PS Value compare to PM and MO?
According to the Tobacco Products industry distribution chart, British American Tobacco ranks #19 out of 26 companies for Median PS Value. This places British American Tobacco in the lower half of its industry. The industry median Median PS Value is 1.22. British American Tobacco's value of $43.04 is 3442.4% above this benchmark. Historically, British American Tobacco's own Median PS Value has ranged from 0.55 to 1.52 over the past decade. While the company's 10-year median is 0.67 vs. the industry median of 1.22, British American Tobacco has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Median PS Value for a Tobacco Products company?
The median Median PS Value among Tobacco Products companies is 1.22, based on 26 companies in the industry. Companies in the top quartile (top 25%) have a Median PS Value significantly above this median, while those in the bottom quartile fall well below. However, Median PS Value should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. British American Tobacco's current Median PS Value of $43.04 is 3442.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Median PS Value mean?
A high Median PS Value can signal that a stock is expensive relative to its fundamentals. Median price-sales value is the stock value based on a company's 10-year median price-sales ratio, View historical data on British American Tobacco and its competitors. For the Tobacco Products industry, the median Median PS Value is 1.22 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. British American Tobacco's current Median PS Value is $43.04, which is 6324% above median its own 10-year median of 0.67. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is British American Tobacco stock overvalued right now?
Based on GuruFocus' analysis, British American Tobacco (BTAFF) is currently considered Significantly Overvalued. The stock's GF Value™ is $38.65, compared to a current price of $61.62 — trading 59.4% above its estimated fair value. The current Median PS Value is $43.04, which is 6324% above median its 10-year median of 0.67 and 3442.4% above the Tobacco Products industry median of 1.22. British American Tobacco's overall GF Score™ is 67/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Median PS Value calculated?
Median PS Value is calculated from a company's financial statements. For British American Tobacco (BTAFF), the current Median PS Value is $43.04 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is British American Tobacco (BTAFF) Overvalued in 2026?
Based on GuruFocus' analysis, British American Tobacco stock appears to be overvalued.
The current stock price of $61.62 is trading 59.4% above its estimated GF Value™ of $38.65.
GuruFocus considers British American Tobacco to be Significantly Overvalued.
Key valuation signals for BTAFF:
Median PS Value: $43.04 (6324% above median its 10-year median of 0.67)
GF Value™: $38.65 vs. price of $61.62 (59.4% above fair value)
Industry Position: 3442.4% above the Tobacco Products median (#19 of 26)
No single metric tells the full story. See the BTAFF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The third-largest tobacco company by volume, British American Tobacco sold 465 billion cigarettes in 2025. Its leading brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans in cigarettes. Its ownership of the Camel, Natural American Spirit, and Newport brands are limited to the US. In next-generation products, the company has the Vuse brand in vaping, Glo in heated tobacco, and Velo in modern oral tobacco. The company also owns a 22.9% stake in ITC limited, the largest Indian cigarette company.
67GF Score
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