British American TobaccoBTAFF -3.06%67 PE Ratio (TTM) is 12.96 as of Jul. 04, 2026, which is 15% above its 10-year median of 11.25. GuruFocus rates BTAFF with a GF Score™ of 67/100 and a GF Value™ of $36.82 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 37 Tobacco Products companies, British American Tobacco ranks better than 59.46% on this metric.
The PE Ratio (TTM), or Price-to-Earnings ratio, or P/E Ratio, is a financial ratio used to compare a company's market price to its Earnings per Share (Diluted). As of today (2026-07-04), British American Tobacco's share price is
$61.034.
British American Tobacco's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was $4.71. Therefore, British American Tobacco's PE Ratio (TTM) for today is 12.96.
The historical rank and industry rank for British American Tobacco's PE Ratio (TTM) or its related term are showing as below:
BTAFF'
s PE Ratio (TTM) Range Over the Past 10 Years
Min: 1.39 Med: 11.25 Max: 32.51
Current: 13.24
During the past 13 years, the highest PE Ratio (TTM) of British American Tobacco was 32.51. The lowest was 1.39. And the median was 11.25.
BTAFF's PE Ratio (TTM) is ranked better than 59.46% of 37
companies
in the Tobacco Products industry
Industry Median: 15.03
vs BTAFF: 13.24
During the past 12 months, British American Tobacco's average EPS without NRIGrowth Rate was -2.90% per year.
During the past 3 years, the average EPS without NRIGrowth Rate was -1.80% per year.
During the past 5 years, the average EPS without NRIGrowth Rate was 1.70% per year.
During the past 10 years, the average EPS without NRIGrowth Rate was 5.10% per year.
During the past 13 years, British American Tobacco's highest 3-Year average EPS without NRI Growth Rate was 29.30% per year. The lowest was -6.40% per year. And the median was 7.85% per year.
British American Tobacco (OTCPK:BTAFF) PE Ratio (TTM) Explanation
The PE Ratio (TTM) can be viewed as the number of years it takes for the company to earn back the price you pay for the stock. For example, if a company earns $2 a share per year, and the stock is traded at $30, the PE Ratio (TTM) is 15. Therefore it takes 15 years for the company to earn back the $30 you paid for its stock, assuming the earnings stays constant over the next 15 years.
In real business, earnings never stay constant. If a company can grow its earnings, it takes fewer years for the company to earn back the price you pay for the stock. If a company's earnings decline it takes more years. As a shareholder, you want the company to earn back the price you pay as soon as possible. Therefore, lower P/E stocks are more attractive than higher P/E stocks so long as the PE Ratio (TTM) is positive. Also for stocks with the same PE Ratio (TTM), the one with faster growth business is more attractive.
If a company loses money, the PE Ratio (TTM) becomes meaningless.
To compare stocks with different growth rates, Peter Lynch invented a ratio called PEG Ratio. PEG Ratio is defined as the PE Ratio (TTM) divided by the growth ratio. He thinks a company with a PE Ratio (TTM) equal to its growth rate is fairly valued. Still he said he would rather buy a company growing 20% a year with a PE Ratio (TTM) of 20, instead of a company growing 10% a year with a PE Ratio (TTM) of 10.
Because the PE Ratio (TTM) measures how long it takes to earn back the price you pay, the PE Ratio (TTM) can be applied to the stocks across different industries. That is why it is the one of the most important and widely used indicators for the valuation of stocks.
Investors need to be aware that the PE Ratio (TTM) can be misleading a lot of times, especially when the underlying business is cyclical and unpredictable. As Peter Lynch pointed out, cyclical businesses have higher profit margins at the peaks of the business cycles. Their earnings are high and PE Ratio (TTM)s are artificially low. It is usually a bad idea to buy a cyclical business when the PE Ratio (TTM) is low. A better ratio to identify the time to buy a cyclical businesses is the PS Ratio .
PE Ratio (TTM) can also be affected by non-recurring-items such as the sale of part of businesses. This may increase for the current year or quarter dramatically. But it cannot be repeated over and over. Therefore PE Ratio without NRI is a more accurate indication of valuation than PE Ratio (TTM).
British American Tobacco PE Ratio (TTM) Related Terms
British American Tobacco PE Ratio (TTM) Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Tobacco subindustry, British American Tobacco's PE Ratio (TTM), along with its competitors' market caps and PE Ratio (TTM) data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
British American Tobacco PE Ratio (TTM) vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, British American Tobacco's PE Ratio (TTM) distribution charts can be found below:
* The bar in red indicates where British American Tobacco's PE Ratio (TTM) falls into.
British American Tobacco PE Ratio (TTM) Calculation
The PE Ratio (TTM), or Price-to-Earnings ratio, or P/E Ratio, is a financial ratio used to compare a company's market price to its Earnings per Share (Diluted). It is the most widely used ratio in the valuation of stocks.
British American Tobacco's Share Price of today is $61.034.
For company reported semi-annually, British American Tobacco's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was $4.71.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
There are at least three kinds of PE Ratio (TTM)s used by different investors. They are Trailing Twelve Month PE Ratio (TTM) or PE Ratio (TTM) (TTM), Forward PE Ratio, or PE Ratio without NRI. A new PE Ratio (TTM) based on inflation-adjusted normalized PE Ratio (TTM) is called Shiller PE Ratio, after Yale professor Robert Shiller.
In the calculation of PE Ratio (TTM), the earnings per share used are the earnings per share over the past 12 months. For Forward PE Ratio, the earnings are the expected earnings for the next twelve months. In the case of PE Ratio without NRI, the reported earnings less the non-recurring items are used.
For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. Since it looks at the average over the last 10 years, Shiller PE Ratio is also called PE10.
British American Tobacco (BTAFF) has a PE Ratio (TTM) of 12.96 as of Jul. 04, 2026. Trailing 12-month P/E ratio is the ratio of share price to a company's trailing 12-month earnings per share. View historical data on British American Tobacco and its competitors. This is 15% above median its historical median of 11.25. Over the past decade, British American Tobacco's PE Ratio (TTM) has ranged from 1.39 to 32.51. According to the industry distribution chart, British American Tobacco ranks #15 out of 37 companies in the Tobacco Products industry, placing it in the top 40.5%.
Is British American Tobacco's PE Ratio (TTM) too high?
British American Tobacco's current PE Ratio (TTM) of 12.96 is 15% above median its 10-year median of 11.25. Over the past 10 years, this metric has ranged from a low of 1.39 to a high of 32.51. The Tobacco Products industry median PE Ratio (TTM) is 15.03. British American Tobacco's value of 12.96 is 13.8% below this industry median. Based on the distribution chart, British American Tobacco ranks #15 out of 37 companies in the Tobacco Products industry, which is above the industry midpoint. Overall, British American Tobacco has a GF Score™ of 67/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does British American Tobacco's PE Ratio (TTM) compare to PM and MO?
According to the Tobacco Products industry distribution chart, British American Tobacco ranks #15 out of 37 companies for PE Ratio (TTM). This puts British American Tobacco in the upper half of its industry. The industry median PE Ratio (TTM) is 15.03. British American Tobacco's value of 12.96 is 13.8% below this benchmark. Historically, British American Tobacco's own PE Ratio (TTM) has ranged from 1.39 to 32.51 over the past decade. While the company's 10-year median is 11.25 vs. the industry median of 15.03, British American Tobacco has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PE Ratio (TTM) for a Tobacco Products company?
The median PE Ratio (TTM) among Tobacco Products companies is 15.03, based on 37 companies in the industry. Companies in the top quartile (top 25%) have a PE Ratio (TTM) significantly above this median, while those in the bottom quartile fall well below. However, PE Ratio (TTM) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. British American Tobacco's current PE Ratio (TTM) of 12.96 is 13.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PE Ratio (TTM) mean?
A high PE Ratio (TTM) can signal that a stock is expensive relative to its fundamentals. Trailing 12-month P/E ratio is the ratio of share price to a company's trailing 12-month earnings per share. View historical data on British American Tobacco and its competitors. For the Tobacco Products industry, the median PE Ratio (TTM) is 15.03 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. British American Tobacco's current PE Ratio (TTM) is 12.96, which is 15% above median its own 10-year median of 11.25. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is British American Tobacco stock overvalued right now?
Based on GuruFocus' analysis, British American Tobacco (BTAFF) is currently considered Significantly Overvalued. The stock's GF Value™ is $36.82, compared to a current price of $61.03 — trading 65.8% above its estimated fair value. The current PE Ratio (TTM) is 12.96, which is 15% above median its 10-year median of 11.25 and 13.8% below the Tobacco Products industry median of 15.03. British American Tobacco's overall GF Score™ is 67/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PE Ratio (TTM) calculated?
PE Ratio (TTM) is calculated from a company's financial statements. For British American Tobacco (BTAFF), the current PE Ratio (TTM) is 12.96 as of Jul. 04, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is British American Tobacco (BTAFF) Overvalued in 2026?
Based on GuruFocus' analysis, British American Tobacco stock appears to be overvalued.
The current stock price of $61.03 is trading 65.8% above its estimated GF Value™ of $36.82.
GuruFocus considers British American Tobacco to be Significantly Overvalued.
Key valuation signals for BTAFF:
PE Ratio (TTM): 12.96 (15% above median its 10-year median of 11.25)
GF Value™: $36.82 vs. price of $61.03 (65.8% above fair value)
Industry Position: 13.8% below the Tobacco Products median (#15 of 37)
No single metric tells the full story. See the BTAFF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The third-largest tobacco company by volume, British American Tobacco sold 465 billion cigarettes in 2025. Its leading brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans in cigarettes. Its ownership of the Camel, Natural American Spirit, and Newport brands are limited to the US. In next-generation products, the company has the Vuse brand in vaping, Glo in heated tobacco, and Velo in modern oral tobacco. The company also owns a 22.9% stake in ITC limited, the largest Indian cigarette company.
67GF Score
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