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China Ecotourism GroupHKSE:01371 38 Median PS Value is HK$6.47 as of Jul. 14, 2026, which is 100% below its 10-year median of 0.73. GuruFocus rates HKSE:01371 with a GF Score™ of 38/100 and a GF Value™ of HK$1.46 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 534 Travel & Leisure companies, China Ecotourism Group ranks better than 97% on this metric.
This valuation method assumes that the stock valuation will revert to its historical (10-Year) median in terms of PS Ratio. The reason we use PS Ratio instead of PE Ratio or PB Ratio is because PS Ratio is independent of profit margin, and can be applied to a broader range of situations.
The historical rank and industry rank for China Ecotourism Group's Median PS Value or its related term are showing as below:
HKSE:01371'
s Price-to-Median-PS-Value Range Over the Past 10 Years
Min: 0.15 Med: 0.73 Max: 5.81
Current: 0.15
During the past 13 years, the highest Price to Median PS Value of China Ecotourism Group was 5.81. The lowest was 0.15. And the median was 0.73.
HKSE:01371's Price-to-Median-PS-Value is ranked better than 97% of 534
companies
in the Travel & Leisure industry
Industry Median: 0.81
vs HKSE:01371: 0.15
China Ecotourism Group (HKSE:01371) Median PS Value Explanation
This valuation method assumes that the stock valuation will revert to its historical (10-Year) mean in terms of PS Ratio. The reason we use PS Ratio instead of PE Ratio or PB Ratio
is because PS Ratio is independent of profit margin, and can be applied to a broader range of situations.
It also assumes that over time the profit margin is constant. If a company increases its profit margin to a sustainable level, this value might under-estimate its value. If it has permanent declined profit margins, this may over-estimate the company's value.
China Ecotourism Group's Price to Median PS Value for today is calculated as
Price to Median PS Value
=
Share Price
/
Median PS Value
=
1.00
/
6.47
=
0.15
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
China Ecotourism Group Median PS Value Related Terms
China Ecotourism Group Median PS Value Historical Data
* Premium members only.
The historical data trend for China Ecotourism Group's Median PS Value can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HKSE:01371 vs FLUT, DKNG, SGHC: Median PS Value Comparison
For the Gambling subindustry, China Ecotourism Group's Price-to-Median-PS-Value, along with its competitors' market caps and Price-to-Median-PS-Value data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
China Ecotourism Group Price-to-Median-PS-Value vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, China Ecotourism Group's Price-to-Median-PS-Value distribution charts can be found below:
* The bar in red indicates where China Ecotourism Group's Price-to-Median-PS-Value falls into.
10-Year Median PS Ratio is 1.5029.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. China Ecotourism Group's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was HK$4.305.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
China Ecotourism Group (HKSE:01371) has a Median PS Value of HK$6.47 as of Jul. 14, 2026. Median price-sales value is the stock value based on a company's 10-year median price-sales ratio, View historical data on China Ecotourism Group and its competitors. This is 786% above median its historical median of 0.73. Over the past decade, China Ecotourism Group's Median PS Value has ranged from 0.15 to 5.81. According to the industry distribution chart, China Ecotourism Group ranks #16 out of 534 companies in the Travel & Leisure industry, placing it in the top 3%.
Is China Ecotourism Group's Median PS Value too high?
China Ecotourism Group's current Median PS Value of HK$6.47 is 786% above median its 10-year median of 0.73. Over the past 10 years, this metric has ranged from a low of 0.15 to a high of 5.81. Based on the distribution chart, China Ecotourism Group ranks #16 out of 534 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, China Ecotourism Group has a GF Score™ of 38/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does China Ecotourism Group's Median PS Value compare to FLUT and DKNG?
According to the Travel & Leisure industry distribution chart, China Ecotourism Group ranks #16 out of 534 companies for Median PS Value. This places China Ecotourism Group in the top 3% of its industry — outperforming the majority of peers. The industry median Median PS Value is 0.81. Historically, China Ecotourism Group's own Median PS Value has ranged from 0.15 to 5.81 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Median PS Value for a Travel & Leisure company?
The median Median PS Value among Travel & Leisure companies is 0.81, based on 534 companies in the industry. Companies in the top quartile (top 25%) have a Median PS Value significantly above this median, while those in the bottom quartile fall well below. However, Median PS Value should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Median PS Value mean?
A high Median PS Value can signal that a stock is expensive relative to its fundamentals. Median price-sales value is the stock value based on a company's 10-year median price-sales ratio, View historical data on China Ecotourism Group and its competitors. For the Travel & Leisure industry, the median Median PS Value is 0.81 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. China Ecotourism Group's current Median PS Value is HK$6.47, which is 786% above median its own 10-year median of 0.73. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is China Ecotourism Group stock overvalued right now?
Based on GuruFocus' analysis, China Ecotourism Group (HKSE:01371) is currently considered Possible Value Trap. The stock's GF Value™ is HK$1.46, compared to a current price of HK$1.00 — trading 31.5% below its estimated fair value. The current Median PS Value is HK$6.47, which is 786% above median its 10-year median of 0.73. China Ecotourism Group's overall GF Score™ is 38/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Median PS Value calculated?
Median PS Value is calculated from a company's financial statements. For China Ecotourism Group (HKSE:01371), the current Median PS Value is HK$6.47 as of Jul. 14, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is China Ecotourism Group (HKSE:01371) Overvalued in 2026?
Based on GuruFocus' analysis, China Ecotourism Group stock appears to be undervalued.
The current stock price of HK$1.00 is trading 31.5% below its estimated GF Value™ of HK$1.46.
GuruFocus considers China Ecotourism Group to be Possible Value Trap.
Key valuation signals for HKSE:01371:
Median PS Value: HK$6.47 (786% above median its 10-year median of 0.73)
GF Value™: HK$1.46 vs. price of HK$1.00 (31.5% below fair value)
No single metric tells the full story. See the HKSE:01371 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
China Ecotourism Group Ltd is an investment holding company. Along with its subsidiaries, the firm is engaged in the business of the provision of technology and operation services for lottery systems, terminal equipment, and gaming products and their operations in China's lottery market. It offers various lottery products ranging from video lottery, computer ticket games, and KENO-type lottery. The segments of the group are Lottery systems, terminal equipment, and related products, which is the key revenue-generating segment; Ecotourism; and Natural and health food. It has a business presence in the PRC, Hong Kong, and Others of which a majority of revenue is derived from the PRC.
38GF Score
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