Market cap is the total market value to buy the whole company. It is equal to the share price times the number of Shares Outstanding (EOP). Upbound Group's share price for the quarter that ended in Mar. 2026 was €15.6. Upbound Group's Shares Outstanding (EOP) for the quarter that ended in Mar. 2026 was 58 Mil. Therefore, Upbound Group's market cap for the quarter that ended in Mar. 2026 was €910 Mil.
Upbound Group's quarterly market cap
declined
from Sep. 2025 (€1,170 Mil) to Dec. 2025 (€869 Mil) but then
increased
from Dec. 2025 (€869 Mil) to Mar. 2026 (€910 Mil).
Upbound Group's annual market cap
declined
from Dec. 2023 (€1,696 Mil) to Dec. 2024 (€1,522 Mil) and
declined
from Dec. 2024 (€1,522 Mil) to Dec. 2025 (€869 Mil).
Enterprise Value is the theoretical takeover price. It is more comprehensive than market capitalization (market cap), which only includes common equity. Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash and cash equivalents. Upbound Group's Enterprise Value for Today is €2,492 Mil.
Upbound Group (STU:RAC) Market Cap Explanation
Market cap is not the real price you pay for a company. If you buy the company and become its owner, you become the owner of the cash the company has, and you also assume the companys debt. The real price you pay is the Enterprise Value.
Warren Buffett uses the ratio of total market cap of all public traded companies over GDP to measure if the market is expensive. As of April 2012, the US total market cap is about $14.7 trillion, while the US GDP is about $15 trillion. The market was modestly overvalued.
Upbound Group Market Cap Related Terms
Upbound Group Market Cap Historical Data
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The historical data trend for Upbound Group's Market Cap can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Software - Application subindustry, Upbound Group's Market Cap, along with its competitors' market caps and Market Cap data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Upbound Group Market Cap vs Software Industry
For the Software industry and Technology sector, Upbound Group's Market Cap distribution charts can be found below:
* The bar in red indicates where Upbound Group's Market Cap falls into.
Market cap is the short version of market capitalization. It is the total market value to buy the whole company. It is equal to the share price times the number of shares outstanding.
Upbound Group's Market Cap for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Upbound Group (STU:RAC) has a Market Cap of €1,061 Mil as of Jul. 02, 2026. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on Upbound Group and its competitors. According to the industry distribution chart, Upbound Group ranks #446 out of 2929 companies in the Software industry, placing it in the top 15.2%.
Is Upbound Group's Market Cap too high?
Upbound Group's current Market Cap is €1,061 Mil. Based on the distribution chart, Upbound Group ranks #446 out of 2929 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, Upbound Group has a GF Score™ of 71/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Upbound Group's Market Cap compare to CXM and WLTH?
According to the Software industry distribution chart, Upbound Group ranks #446 out of 2929 companies for Market Cap. This places Upbound Group in the top 15% of its industry — outperforming the majority of peers. The industry median Market Cap is 67.28. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Market Cap for a Software company?
The median Market Cap among Software companies is 67.28, based on 2,929 companies in the industry. Companies in the top quartile (top 25%) have a Market Cap significantly above this median, while those in the bottom quartile fall well below. However, Market Cap should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Market Cap mean?
A high Market Cap can signal that a stock is expensive relative to its fundamentals. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on Upbound Group and its competitors. For the Software industry, the median Market Cap is 67.28 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Upbound Group's current Market Cap is €1,061 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Upbound Group stock overvalued right now?
Based on GuruFocus' analysis, Upbound Group (STU:RAC) is currently considered Significantly Undervalued. The stock's GF Value™ is €27.94, compared to a current price of €18.19 — trading 34.9% below its estimated fair value. The current Market Cap is €1,061 Mil. Upbound Group's overall GF Score™ is 71/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Market Cap calculated?
Market Cap is calculated from a company's financial statements. For Upbound Group (STU:RAC), the current Market Cap is €1,061 Mil as of Jul. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Upbound Group (STU:RAC) Overvalued in 2026?
Based on GuruFocus' analysis, Upbound Group stock appears to be undervalued.
The current stock price of €18.19 is trading 34.9% below its estimated GF Value™ of €27.94.
GuruFocus considers Upbound Group to be Significantly Undervalued.
Key valuation signals for STU:RAC:
Market Cap: €1,061 Mil
GF Value™: €27.94 vs. price of €18.19 (34.9% below fair value)
No single metric tells the full story. See the STU:RAC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Upbound Group Inc is an omnichannel platform company committed to elevating financial opportunity for all through inclusive, and technology-driven financial solutions that address the evolving needs and aspirations of consumers. It has four operating segments; The Rent-A-Center Business segment operates lease-to-own stores, the Acima segment offers the lease-to-own transaction to consumers who do not qualify for financing from the traditional retailer, and also offers the lease-to-own transaction through virtual offering solutions, Mexico segment offers lease-to-own stores in Mexico. The The Brigit segment offers various financial health products and tools to help users improve their financial health. The company derives a majority of its revenue from the Acima segment.
71GF Score
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