APPIF (Appier Group) Moat Score: 3/10 (As of Jun. 27, 2026)


APPIF Appier Group Inc APPIF
66 GF Score
Price $4.80
GF Value $14.04
Valuation Significantly Undervalued
! 3 Warning Signs
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What is Appier Group Moat Score?

Appier Group APPIF 66 Moat Score is 3 as of Jun. 27, 2026. GuruFocus rates APPIF with a GF Score™ of 66/100 and a GF Value™ of $14.04 (Significantly Undervalued). The stock has 3 warning signs investors should review. Among 2,848 Software companies, Appier Group ranks better than 84.66% on this metric.

Appier Group has the Moat Score of 3, which implies that the company might have No Moat - Very weak/transient advantages.

Appier Group has No Moat: Appier Group Inc operates in a competitive AI-driven marketing sector with limited market share and no significant intellectual property. The company lacks strong brand strength, regulatory barriers, and durable cost advantages, resulting in a weak competitive position.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Appier Group might have No Moat - Very weak/transient advantages.

Appier Group  (OTCPK:APPIF) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Appier Group Moat Score Related Terms

APPIF vs MSFT, ORCL, PLTR: Moat Score Comparison

For the Software - Infrastructure subindustry, Appier Group's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Appier Group Moat Score vs Software Industry

For the Software industry and Technology sector, Appier Group's Moat Score distribution charts can be found below:

* The bar in red indicates where Appier Group's Moat Score falls into.


APPIF
66GF Score
Appier Group Inc APPIF
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 3 mean?
Appier Group (APPIF) has a Moat Score of 3 as of Jun. 27, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Appier Group ranks #437 out of 2848 companies in the Software industry, placing it in the top 15.3%.
Is Appier Group's Moat Score too high?
Appier Group's current Moat Score is 3. Based on the distribution chart, Appier Group ranks #437 out of 2848 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, Appier Group has a GF Score™ of 66/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Appier Group's Moat Score compare to MSFT and ORCL?
According to the Software industry distribution chart, Appier Group ranks #437 out of 2848 companies for Moat Score. This places Appier Group in the top 15% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Software company?
A good Moat Score depends on the Software industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Appier Group's current Moat Score is 3. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Appier Group stock overvalued right now?
Based on GuruFocus' analysis, Appier Group (APPIF) is currently considered Significantly Undervalued. The stock's GF Value™ is $14.04, compared to a current price of $4.80 — trading 65.8% below its estimated fair value. The current Moat Score is 3. Appier Group's overall GF Score™ is 66/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Appier Group (APPIF), the current Moat Score is 3 as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Appier Group (APPIF) Overvalued in 2026?

Based on GuruFocus' analysis, Appier Group stock appears to be undervalued. The current stock price of $4.80 is trading 65.8% below its estimated GF Value™ of $14.04. GuruFocus considers Appier Group to be Significantly Undervalued.

Key valuation signals for APPIF:

  • Moat Score: 3
  • GF Value™: $14.04 vs. price of $4.80 (65.8% below fair value)
  • GF Score™: 66/100 with 3 warning signs

No single metric tells the full story. See the APPIF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Appier Group Business Description

Other Exchanges 4180:Japan
Address 2-5-1 Atago, Minato-ku, Tokyo, JPN, 105-6240
Appier Group Inc is a technology company that enables businesses with artificial intelligence to grow and succeed based on data-driven decisions. The product portfolio includes: Ad Cloud, Personalization Cloud, Data Cloud, Product Synergy, and Appier AI Agent. The software solutions are used by the following industries: E-Commerce, Retail, Finance & Insurance, gaming, and automobile.
66GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$4.80
Price
$14.04
GF Value