Xero (ASX:XRO) Moat Score: 5/10 (As of Jun. 27, 2026)


ASX:XRO Xero Ltd ASX:XRO
81 GF Score
Price A$69.05
GF Value A$195.57
Valuation Possible Value Trap
! 7 Warning Signs
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What is Xero Moat Score?

Xero ASX:XRO +1.77% 81 Moat Score is 5 as of Jun. 27, 2026. GuruFocus rates ASX:XRO with a GF Score™ of 81/100 and a GF Value™ of A$195.57 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 2,848 Software companies, Xero ranks better than 94.8% on this metric.

Xero has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

Xero has Narrow Moat: Xero Ltd has a solid narrow moat due to its strong brand in accounting software, benefiting from network effects and customer switching costs. However, it faces competition from larger players, limiting its pricing power.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Xero might have Narrow Moat - Solid narrow moat.

Xero  (ASX:XRO) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Xero Moat Score Related Terms

ASX:XRO vs CRM, SHOP, UBER: Moat Score Comparison

For the Software - Application subindustry, Xero's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Xero Moat Score vs Software Industry

For the Software industry and Technology sector, Xero's Moat Score distribution charts can be found below:

* The bar in red indicates where Xero's Moat Score falls into.


ASX:XRO
81GF Score
Xero Ltd ASX:XRO
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
Xero (ASX:XRO) has a Moat Score of 5 as of Jun. 27, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Xero ranks #148 out of 2848 companies in the Software industry, placing it in the top 5.2%.
Is Xero's Moat Score too high?
Xero's current Moat Score is 5. Based on the distribution chart, Xero ranks #148 out of 2848 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, Xero has a GF Score™ of 81/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Xero's Moat Score compare to CRM and SHOP?
According to the Software industry distribution chart, Xero ranks #148 out of 2848 companies for Moat Score. This places Xero in the top 5% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Software company?
A good Moat Score depends on the Software industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Xero's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Xero stock overvalued right now?
Based on GuruFocus' analysis, Xero (ASX:XRO) is currently considered Possible Value Trap. The stock's GF Value™ is A$195.57, compared to a current price of A$69.05 — trading 64.7% below its estimated fair value. The current Moat Score is 5. Xero's overall GF Score™ is 81/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Xero (ASX:XRO), the current Moat Score is 5 as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Xero (ASX:XRO) Overvalued in 2026?

Based on GuruFocus' analysis, Xero stock appears to be undervalued. The current stock price of A$69.05 is trading 64.7% below its estimated GF Value™ of A$195.57. GuruFocus considers Xero to be Possible Value Trap.

Key valuation signals for ASX:XRO:

  • Moat Score: 5
  • GF Value™: A$195.57 vs. price of A$69.05 (64.7% below fair value)
  • GF Score™: 81/100 with 7 warning signs

No single metric tells the full story. See the ASX:XRO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Xero Business Description

Other Exchanges XROLF:USA0XE:Germany
Address 19-23 Taranaki Street, Te Aro, Wellington, NTL, NZL, 6011
Xero is a technology company originating from New Zealand, providing cloud-based accounting software, primarily for small and midsized enterprises, or SMEs, and accounting practices. As a first mover in the space for cloud-based accounting software, Xero has grown quickly to achieve dominant market share in New Zealand and Australia, displacing legacy providers. Xero has also expanded beyond its home region toward other English-speaking countries, primarily the UK and the US.
81GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$69.05
Price
A$195.57
GF Value