Xero (ASX:XRO) Selling, General, & Admin. Expense: A$984 Mil (TTM As of Mar. 2026)


ASX:XRO Xero Ltd ASX:XRO
81 GF Score
Price A$73.40
GF Value A$197.63
Valuation Possible Value Trap
! 7 Warning Signs
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What is Xero Selling, General, & Admin. Expense?

Xero ASX:XRO -1.26% 81 Selling, General, & Admin. Expense is A$984 Mil as of Mar. 2026. GuruFocus rates ASX:XRO with a GF Score™ of 81/100 and a GF Value™ of A$197.63 (Possible Value Trap). The stock has 7 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Xero's selling, general, & admin. expense for the six months ended in Mar. 2026 was A$517 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was A$984 Mil.


Xero  (ASX:XRO) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Xero Selling, General, & Admin. Expense Related Terms


Xero Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Xero's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Xero Selling, General, & Admin. Expense Chart

Xero Annual Data
Trend Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 655.33 809.94 857.76 812.36 983.76

Xero Semi-Annual Data
Sep16 Mar17 Sep17 Mar18 Sep18 Mar19 Sep19 Mar20 Sep20 Mar21 Sep21 Mar22 Sep22 Mar23 Sep23 Mar24 Sep24 Mar25 Sep25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 510.41 388.81 423.55 467.01 516.75

ASX:XRO vs UBER, SHOP, CRM: Selling, General, & Admin. Expense Comparison

For the Software - Application subindustry, Xero's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Xero Selling, General, & Admin. Expense vs Software Industry

For the Software industry and Technology sector, Xero's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Xero's Selling, General, & Admin. Expense falls into.


ASX:XRO
81GF Score
Xero Ltd ASX:XRO
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Xero Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was A$984 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of A$984 Mil mean?
Xero (ASX:XRO) has a Selling, General, & Admin. Expense of A$984 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Xero and its competitors.
Is Xero's Selling, General, & Admin. Expense too high?
Xero's current Selling, General, & Admin. Expense is A$984 Mil. Overall, Xero has a GF Score™ of 81/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Xero's Selling, General, & Admin. Expense compare to UBER and SHOP?
Xero's Selling, General, & Admin. Expense of A$984 Mil can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Software company?
A good Selling, General, & Admin. Expense depends on the Software industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Xero and its competitors. Xero's current Selling, General, & Admin. Expense is A$984 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Xero stock overvalued right now?
Based on GuruFocus' analysis, Xero (ASX:XRO) is currently considered Possible Value Trap. The stock's GF Value™ is A$197.63, compared to a current price of A$73.40 — trading 62.9% below its estimated fair value. The current Selling, General, & Admin. Expense is A$984 Mil. Xero's overall GF Score™ is 81/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Xero (ASX:XRO), the current Selling, General, & Admin. Expense is A$984 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Xero (ASX:XRO) Overvalued in 2026?

Based on GuruFocus' analysis, Xero stock appears to be undervalued. The current stock price of A$73.40 is trading 62.9% below its estimated GF Value™ of A$197.63. GuruFocus considers Xero to be Possible Value Trap.

Key valuation signals for ASX:XRO:

  • Selling, General, & Admin. Expense: A$984 Mil
  • GF Value™: A$197.63 vs. price of A$73.40 (62.9% below fair value)
  • GF Score™: 81/100 with 7 warning signs

No single metric tells the full story. See the ASX:XRO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Xero Business Description

Other Exchanges XROLF:USA0XE:Germany
Address 19-23 Taranaki Street, Te Aro, Wellington, NTL, NZL, 6011
Xero is a technology company originating from New Zealand, providing cloud-based accounting software, primarily for small and midsized enterprises, or SMEs, and accounting practices. As a first mover in the space for cloud-based accounting software, Xero has grown quickly to achieve dominant market share in New Zealand and Australia, displacing legacy providers. Xero has also expanded beyond its home region toward other English-speaking countries, primarily the UK and the US.
81GF Score

Get the complete analysis for ASX:XRO

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$73.40
Price
A$197.63
GF Value