FLLLF (Ultra Brands) Moat Score: 2/10 (As of Jun. 27, 2026)


What is Ultra Brands Moat Score?

Ultra Brands FLLLF Moat Score is 2 as of Jun. 27, 2026. Among 2,058 Consumer Packaged Goods companies, Ultra Brands ranks better than 88.58% on this metric.

Ultra Brands has the Moat Score of 2, which implies that the company might have No Moat - Very weak/transient advantages.

Ultra Brands has No Moat: Ultra Brands Ltd lacks discernible competitive advantages, with no significant brand strength, intellectual property, or cost advantages in its industry, resulting in a very weak moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Ultra Brands might have No Moat - Very weak/transient advantages.

Ultra Brands  (OTCPK:FLLLF) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Ultra Brands Moat Score Related Terms

FLLLF vs ADM, BG, TSN: Moat Score Comparison

For the Farm Products subindustry, Ultra Brands's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Ultra Brands Moat Score vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Ultra Brands's Moat Score distribution charts can be found below:

* The bar in red indicates where Ultra Brands's Moat Score falls into.


Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 2 mean?
Ultra Brands (FLLLF) has a Moat Score of 2 as of Jun. 27, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Ultra Brands ranks #235 out of 2058 companies in the Consumer Packaged Goods industry, placing it in the top 11.4%.
Is Ultra Brands' Moat Score too high?
Ultra Brands' current Moat Score is 2. Based on the distribution chart, Ultra Brands ranks #235 out of 2058 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers.
How does Ultra Brands' Moat Score compare to ADM and BG?
According to the Consumer Packaged Goods industry distribution chart, Ultra Brands ranks #235 out of 2058 companies for Moat Score. This places Ultra Brands in the top 11% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Consumer Packaged Goods company?
A good Moat Score depends on the Consumer Packaged Goods industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Ultra Brands's current Moat Score is 2. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Ultra Brands stock overvalued right now?
Based on GuruFocus' analysis, Ultra Brands (FLLLF) is currently considered Significantly Undervalued. The stock's GF Value™ is $0.02, compared to a current price of $0.01 — trading 69.5% below its estimated fair value. The current Moat Score is 2. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Ultra Brands (FLLLF), the current Moat Score is 2 as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Ultra Brands Business Description

Other Exchanges ULTA:Canada
Address 700 W Georgia Street, 25th Floor, Vancouver, BC, CAN, V7Y 1B3
Ultra Brands Ltd is an agri-food holdings company focused on products and technologies in the food services industry. It is focused on providing turnkey services to makers, bakers, and growers.