Fluent (FRA:7TM0) Moat Score: 3/10 (As of Jul. 21, 2026)

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FRA:7TM0 Fluent Inc FRA:7TM0
43 GF Score
Price €2.64
GF Value €0.80
! 7 Warning Signs
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What is Fluent Moat Score?

Fluent FRA:7TM0 43 Moat Score is 3 as of Jul. 21, 2026. GuruFocus rates FRA:7TM0 with a GF Score™ of 43/100 and a GF Value™ of €0.80. The stock has 7 warning signs investors should review. Among 1,033 Media - Diversified companies, Fluent ranks better than 89.06% on this metric.

Fluent has the Moat Score of 3, which implies that the company might have No Moat - Very weak/transient advantages.

Fluent has No Moat: Fluent Inc operates in the digital marketing space, which is highly competitive with low switching costs and minimal regulatory barriers. The company lacks significant intellectual property or brand strength, resulting in transient advantages and a weak competitive position.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Fluent might have No Moat - Very weak/transient advantages.

Fluent  (FRA:7TM0) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Fluent Moat Score Related Terms

FRA:7TM0 vs HFUS, TSQ, MCHX: Moat Score Comparison

For the Advertising Agencies subindustry, Fluent's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Fluent Moat Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Fluent's Moat Score distribution charts can be found below:

* The bar in red indicates where Fluent's Moat Score falls into.


FRA:7TM0
43GF Score
Fluent Inc FRA:7TM0
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 3 mean?
Fluent (FRA:7TM0) has a Moat Score of 3 as of Jul. 21, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Fluent ranks #113 out of 1033 companies in the Media - Diversified industry, placing it in the top 10.9%.
Is Fluent's Moat Score too high?
Fluent's current Moat Score is 3. Based on the distribution chart, Fluent ranks #113 out of 1033 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Fluent has a GF Score™ of 43/100, reflecting its overall financial health beyond just this single metric.
How does Fluent's Moat Score compare to HFUS and TSQ?
According to the Media - Diversified industry distribution chart, Fluent ranks #113 out of 1033 companies for Moat Score. This places Fluent in the top 11% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Media - Diversified company?
A good Moat Score depends on the Media - Diversified industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Fluent's current Moat Score is 3. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fluent stock overvalued right now?
Fluent (FRA:7TM0) has a current Moat Score of 3. The stock's GF Value™ is €0.80, compared to a current price of €2.64 — trading 230% above its estimated fair value. The current Moat Score is 3. Fluent's overall GF Score™ is 43/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Fluent (FRA:7TM0), the current Moat Score is 3 as of Jul. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Fluent (FRA:7TM0) Overvalued in 2026?

Based on GuruFocus' analysis, Fluent stock appears to be overvalued. The current stock price of €2.64 is trading 230% above its estimated GF Value™ of €0.80.

Key valuation signals for FRA:7TM0:

  • Moat Score: 3
  • GF Value™: €0.80 vs. price of €2.64 (230% above fair value)
  • GF Score™: 43/100 with 7 warning signs

No single metric tells the full story. See the FRA:7TM0 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Fluent Business Description

Other Exchanges FLNT:USA
Address 300 Vesey Street, 9th Floor, New York, NY, USA, 10282
Fluent Inc is a commerce media solutions provider that connects brands with engaged consumers by leveraging diverse advertising inventory, robust first-party data, and proprietary machine learning. The company mainly delivers customer acquisition services through scalable digital marketing campaigns, linking advertisers with targeted audiences. It reaches consumers through its Commerce Media Solutions, which integrate targeted advertising into e-commerce and digital media transaction flows on partner websites and mobile applications, as well as through its owned and operated digital media properties. The company operates in the United States, which generates the majority of its revenue, along with international markets.
43GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€2.64
Price
€0.80
GF Value