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FluentFRA:7TM0 43 ROC (Joel Greenblatt) % is -98.90% as of Mar. 2026. GuruFocus rates FRA:7TM0 with a GF Score™ of 43/100 and a GF Value™ of €0.80. The stock has 7 warning signs investors should review. Among 1,015 Media - Diversified companies, Fluent ranks worse than 84.53% on this metric.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits). He defines ROC (Joel Greenblatt) % as EBIT divided by the total of Property, Plant and Equipment and net working capital. Fluent's annualized ROC (Joel Greenblatt) % for the quarter that ended in Mar. 2026 was -98.90%.
The historical rank and industry rank for Fluent's ROC (Joel Greenblatt) % or its related term are showing as below:
FRA:7TM0'
s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: -396.73 Med: -97.55 Max: 68.48
Current: -116.72
During the past 13 years, Fluent's highest ROC (Joel Greenblatt) % was 68.48%. The lowest was -396.73%. And the median was -97.55%.
FRA:7TM0's ROC (Joel Greenblatt) % is ranked worse than 84.53% of 1015
companies
in the Media - Diversified industry
Industry Median: 9.81
vs FRA:7TM0: -116.72
Fluent's 5-Year average Growth Rate of ROC (Joel Greenblatt) % was 0.00% per year.
The way Joel Greenblatt defines Return on Capital is a more accurate measure of how efficiently the company generates returns onthe capital actually invested in the business. EBIT is used instead of net income because the tax and interest payment may be affected by factors other than the core business operation. Intangible assets are not included in the calculation because they don't need to be replaced.
The historical data trend for Fluent's ROC (Joel Greenblatt) % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:7TM0 vs HFUS, TSQ, MCHX: ROC (Joel Greenblatt) % Comparison
For the Advertising Agencies subindustry, Fluent's ROC (Joel Greenblatt) %, along with its competitors' market caps and ROC (Joel Greenblatt) % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Fluent ROC (Joel Greenblatt) % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Fluent's ROC (Joel Greenblatt) % distribution charts can be found below:
* The bar in red indicates where Fluent's ROC (Joel Greenblatt) % falls into.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits) . He defines Return on Capital as follows:
EBIT stands for Earnings Before Interest and Taxes.
Fixed Assets are also known as non-current assets. They include the Property, Plant and Equipment that the firm needs in its operation.
GuruFocus calculates net working capital as: (Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Deferred Revenue + Other Current Liabilities). We're trying to account for OPERATING assets and liabilities (part of daily business) when calculating working capital. Cash and marketable securities are considered NON-OPERATING assets and are not included in calculation. We will also back out all interest bearing debt, short term debt and the portion of long term debt that is due in the current period from the current liabilities. This debt will be considered when computing cost of capital and it would be inappropriate to count it twice.
Note:
The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a ROC (Joel Greenblatt) % of -98.90% mean?
Fluent (FRA:7TM0) has a ROC (Joel Greenblatt) % of -98.90% as of Mar. 2026. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Fluent and its competitors. According to the industry distribution chart, Fluent ranks #858 out of 1015 companies in the Media - Diversified industry, placing it in the top 84.5%.
Is Fluent's ROC (Joel Greenblatt) % too high?
Fluent's current ROC (Joel Greenblatt) % is -98.90%. Based on the distribution chart, Fluent ranks #858 out of 1015 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, Fluent has a GF Score™ of 43/100, reflecting its overall financial health beyond just this single metric.
How does Fluent's ROC (Joel Greenblatt) % compare to HFUS and TSQ?
According to the Media - Diversified industry distribution chart, Fluent ranks #858 out of 1015 companies for ROC (Joel Greenblatt) %. This places Fluent in the lower half of its industry. The industry median ROC (Joel Greenblatt) % is 9.81. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC (Joel Greenblatt) % for a Media - Diversified company?
The median ROC (Joel Greenblatt) % among Media - Diversified companies is 9.81, based on 1,015 companies in the industry. Companies in the top quartile (top 25%) have a ROC (Joel Greenblatt) % significantly above this median, while those in the bottom quartile fall well below. However, ROC (Joel Greenblatt) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC (Joel Greenblatt) % mean?
A high ROC (Joel Greenblatt) % can signal that a stock is expensive relative to its fundamentals. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Fluent and its competitors. For the Media - Diversified industry, the median ROC (Joel Greenblatt) % is 9.81 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Fluent's current ROC (Joel Greenblatt) % is -98.90%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fluent stock overvalued right now?
Fluent (FRA:7TM0) has a current ROC (Joel Greenblatt) % of -98.90%. The stock's GF Value™ is €0.80, compared to a current price of €2.64 — trading 230% above its estimated fair value. The current ROC (Joel Greenblatt) % is -98.90%. Fluent's overall GF Score™ is 43/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC (Joel Greenblatt) % calculated?
ROC (Joel Greenblatt) % is calculated from a company's financial statements. For Fluent (FRA:7TM0), the current ROC (Joel Greenblatt) % is -98.90% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Fluent (FRA:7TM0) Overvalued in 2026?
Based on GuruFocus' analysis, Fluent stock appears to be overvalued.
The current stock price of €2.64 is trading 230% above its estimated GF Value™ of €0.80.
Key valuation signals for FRA:7TM0:
ROC (Joel Greenblatt) %: -98.90%
GF Value™: €0.80 vs. price of €2.64 (230% above fair value)
No single metric tells the full story. See the FRA:7TM0 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Fluent Inc is a commerce media solutions provider that connects brands with engaged consumers by leveraging diverse advertising inventory, robust first-party data, and proprietary machine learning. The company mainly delivers customer acquisition services through scalable digital marketing campaigns, linking advertisers with targeted audiences. It reaches consumers through its Commerce Media Solutions, which integrate targeted advertising into e-commerce and digital media transaction flows on partner websites and mobile applications, as well as through its owned and operated digital media properties. The company operates in the United States, which generates the majority of its revenue, along with international markets.
43GF Score
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