Pierce Group AB (FRA:959) Moat Score: 0/10 (As of Jul. 14, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:959 Pierce Group AB FRA:959
70 GF Score
Price €0.84
GF Value €0.85
! 5 Warning Signs
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What is Pierce Group AB Moat Score?

Pierce Group AB has the Moat Score of 0, which implies that the company might have No Moat - No discernible moat.

Pierce Group AB has

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Pierce Group AB might have No Moat - No discernible moat.

Pierce Group AB  (FRA:959) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Pierce Group AB Moat Score Related Terms

FRA:959
70GF Score
Pierce Group AB FRA:959
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Pierce Group AB (FRA:959) Overvalued in 2026?

Based on GuruFocus' analysis, Pierce Group AB stock appears to be undervalued. The current stock price of €0.84 is trading 1.2% below its estimated GF Value™ of €0.85.

Key valuation signals for FRA:959:

  • Moat Score: 0
  • GF Value™: €0.85 vs. price of €0.84 (1.2% below fair value)
  • GF Score™: 70/100 with 5 warning signs

No single metric tells the full story. See the FRA:959 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Pierce Group AB Business Description

Other Exchanges PIERCE:Sweden
Address Fleminggatan 20, Stockholm, SWE, 112 26
Pierce Group AB is an e-commerce company engaged in the sale of motorcycle and snowmobile gear, parts, accessories, and streetwear through its online stores, including 24MX, XLMOTO, and Sledstore. The company operates across European markets with a local online presence. It reports its business as a single operating segment. Geographically, the company generates the majority of its revenue from markets outside the Nordics, particularly Germany, France, Italy, and the United Kingdom, followed by Sweden and other Nordic regions.
70GF Score

Get the complete analysis for FRA:959

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.84
Price
€0.85
GF Value