MINISO Group Holding (FRA:MIF0) Moat Score: 5/10 (As of Jun. 25, 2026)


FRA:MIF0 MINISO Group Holding Ltd FRA:MIF0
72 GF Score
Price €2.40
GF Value €7.10
Valuation Significantly Undervalued
! 2 Warning Signs
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What is MINISO Group Holding Moat Score?

MINISO Group Holding FRA:MIF0 -0.91% 72 Moat Score is 5 as of Jun. 25, 2026. GuruFocus rates FRA:MIF0 with a GF Score™ of 72/100 and a GF Value™ of €7.10 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 1,122 Retail - Cyclical companies, MINISO Group Holding ranks better than 94.83% on this metric.

MINISO Group Holding has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

MINISO Group Holding has Narrow Moat: MINISO Group has a solid narrow moat due to its strong brand presence and cost advantages from economies of scale. While it has a recognizable brand and efficient distribution network, it lacks significant customer switching costs and exclusive intellectual property, limiting its moat to a solid but not wide level.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes MINISO Group Holding might have Narrow Moat - Solid narrow moat.

MINISO Group Holding  (FRA:MIF0) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

MINISO Group Holding Moat Score Related Terms

FRA:MIF0 vs BBWI, ASO, RH: Moat Score Comparison

For the Specialty Retail subindustry, MINISO Group Holding's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

MINISO Group Holding Moat Score vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, MINISO Group Holding's Moat Score distribution charts can be found below:

* The bar in red indicates where MINISO Group Holding's Moat Score falls into.


FRA:MIF0
72GF Score
MINISO Group Holding Ltd FRA:MIF0
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
MINISO Group Holding (FRA:MIF0) has a Moat Score of 5 as of Jun. 25, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, MINISO Group Holding ranks #58 out of 1122 companies in the Retail - Cyclical industry, placing it in the top 5.2%.
Is MINISO Group Holding's Moat Score too high?
MINISO Group Holding's current Moat Score is 5. Based on the distribution chart, MINISO Group Holding ranks #58 out of 1122 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, MINISO Group Holding has a GF Score™ of 72/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does MINISO Group Holding's Moat Score compare to BBWI and ASO?
According to the Retail - Cyclical industry distribution chart, MINISO Group Holding ranks #58 out of 1122 companies for Moat Score. This places MINISO Group Holding in the top 5% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Retail - Cyclical company?
A good Moat Score depends on the Retail - Cyclical industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. MINISO Group Holding's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MINISO Group Holding stock overvalued right now?
Based on GuruFocus' analysis, MINISO Group Holding (FRA:MIF0) is currently considered Significantly Undervalued. The stock's GF Value™ is €7.10, compared to a current price of €2.40 — trading 66.2% below its estimated fair value. The current Moat Score is 5. MINISO Group Holding's overall GF Score™ is 72/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For MINISO Group Holding (FRA:MIF0), the current Moat Score is 5 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is MINISO Group Holding (FRA:MIF0) Overvalued in 2026?

Based on GuruFocus' analysis, MINISO Group Holding stock appears to be undervalued. The current stock price of €2.40 is trading 66.2% below its estimated GF Value™ of €7.10. GuruFocus considers MINISO Group Holding to be Significantly Undervalued.

Key valuation signals for FRA:MIF0:

  • Moat Score: 5
  • GF Value™: €7.10 vs. price of €2.40 (66.2% below fair value)
  • GF Score™: 72/100 with 2 warning signs

No single metric tells the full story. See the FRA:MIF0 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

MINISO Group Holding Business Description

Address No. 109, Pazhou Avenue, 8th Floor, M Plaza, Haizhu District, Guangdong Province, Guangzhou, CHN, 510000
MINISO Group Holding Ltd is a value retailer offering a variety of trendy lifestyle products featuring IP design. The principal activity of the Company is investment holding. The company's product categories include home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, and stationery and gifts. Its segment includes the MINISO brand -Chinese Mainland and MINISO brand-Overseas which is engaged in the Design, buying, and sale of lifestyle products, and the TOP TOY brand, which is engaged in the Design, buying, and sale of pop toys. The company generates maximum revenue from theMINISO brand -Chinese Mainland segment. Geographically, it derives a majority of its revenue from Chinese Mainland.
72GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€2.40
Price
€7.10
GF Value