FRPT (Freshpet) Moat Score: 5/10 (As of Jul. 01, 2026)


FRPT Freshpet Inc FRPT
74 GF Score
Price $56.00
GF Value $103.55
Valuation Significantly Undervalued
! 5 Warning Signs
View Full Analysis

What is Freshpet Moat Score?

Freshpet FRPT -5.28% 74 Moat Score is 5 as of Jul. 01, 2026. GuruFocus rates FRPT with a GF Score™ of 74/100 and a GF Value™ of $103.55 (Significantly Undervalued). The stock has 5 warning signs investors should review. Among 2,054 Consumer Packaged Goods companies, Freshpet ranks better than 96.2% on this metric.

Freshpet has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

Freshpet has Narrow Moat: Freshpet Inc has a solid narrow moat due to its strong brand and customer loyalty in the pet food industry. It benefits from some pricing power and distribution network, but lacks significant regulatory barriers or intellectual property.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Freshpet might have Narrow Moat - Solid narrow moat.

Freshpet  (NAS:FRPT) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Freshpet Moat Score Related Terms

FRPT vs CENT, MZTI, FLO: Moat Score Comparison

For the Packaged Foods subindustry, Freshpet's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Freshpet Moat Score vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Freshpet's Moat Score distribution charts can be found below:

* The bar in red indicates where Freshpet's Moat Score falls into.


FRPT
74GF Score
Freshpet Inc FRPT
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
Freshpet (FRPT) has a Moat Score of 5 as of Jul. 01, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Freshpet ranks #78 out of 2054 companies in the Consumer Packaged Goods industry, placing it in the top 3.8%.
Is Freshpet's Moat Score too high?
Freshpet's current Moat Score is 5. Based on the distribution chart, Freshpet ranks #78 out of 2054 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Freshpet has a GF Score™ of 74/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Freshpet's Moat Score compare to CENT and MZTI?
According to the Consumer Packaged Goods industry distribution chart, Freshpet ranks #78 out of 2054 companies for Moat Score. This places Freshpet in the top 4% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Consumer Packaged Goods company?
A good Moat Score depends on the Consumer Packaged Goods industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Freshpet's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Freshpet stock overvalued right now?
Based on GuruFocus' analysis, Freshpet (FRPT) is currently considered Significantly Undervalued. The stock's GF Value™ is $103.55, compared to a current price of $56.00 — trading 45.9% below its estimated fair value. The current Moat Score is 5. Freshpet's overall GF Score™ is 74/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Freshpet (FRPT), the current Moat Score is 5 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Freshpet (FRPT) Overvalued in 2026?

Based on GuruFocus' analysis, Freshpet stock appears to be undervalued. The current stock price of $56.00 is trading 45.9% below its estimated GF Value™ of $103.55. GuruFocus considers Freshpet to be Significantly Undervalued.

Key valuation signals for FRPT:

  • Moat Score: 5
  • GF Value™: $103.55 vs. price of $56.00 (45.9% below fair value)
  • GF Score™: 74/100 with 5 warning signs

No single metric tells the full story. See the FRPT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Freshpet Business Description

Other Exchanges 1FRPT:Italy7FP:Germany
Address 1450 US-206, Bedminster, NJ, USA, 07921
Freshpet produces and sells premium fresh pet food through its company-owned refrigerators placed in grocery, mass and club, pet specialty, and natural stores. Freshpet primarily targets dogs (likely representing well north of 90% of sales), with cats and treats nascent contributors. Geographically, the company's home US market, where all its food is produced, accounts for nearly all of sales, with exports to Canada, the United Kingdom, and other European countries being very small contributors.
74GF Score

Get the complete analysis for FRPT

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$56.00
Price
$103.55
GF Value