FTDR (Frontdoor) Moat Score: 6/10 (As of Jul. 07, 2026)


FTDR Frontdoor Inc FTDR
87 GF Score
Price $79.46
GF Value $57.88
Valuation Significantly Overvalued
! 5 Warning Signs
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What is Frontdoor Moat Score?

Frontdoor FTDR +0.49% 87 Moat Score is 6 as of Jul. 07, 2026. GuruFocus rates FTDR with a GF Score™ of 87/100 and a GF Value™ of $57.88 (Significantly Overvalued). The stock has 5 warning signs investors should review. Among 95 Personal Services companies, Frontdoor ranks better than 98.95% on this metric.

Frontdoor has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Frontdoor has Narrow Moat: Frontdoor Inc has a strong narrow moat due to its leading position in home service plans, strong brand, and customer loyalty. It benefits from economies of scale and significant customer switching costs, but lacks the breadth of advantages for a wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Frontdoor might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Frontdoor  (NAS:FTDR) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Frontdoor Moat Score Related Terms

FTDR vs HRB, ANDG, BFAM: Moat Score Comparison

For the Personal Services subindustry, Frontdoor's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Frontdoor Moat Score vs Personal Services Industry

For the Personal Services industry and Consumer Cyclical sector, Frontdoor's Moat Score distribution charts can be found below:

* The bar in red indicates where Frontdoor's Moat Score falls into.


FTDR
87GF Score
Frontdoor Inc FTDR
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
Frontdoor (FTDR) has a Moat Score of 6 as of Jul. 07, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Frontdoor ranks #1 out of 95 companies in the Personal Services industry, placing it in the top 1.1%.
Is Frontdoor's Moat Score too high?
Frontdoor's current Moat Score is 6. Based on the distribution chart, Frontdoor ranks #1 out of 95 companies in the Personal Services industry, which is in the top quartile — a strong position relative to peers. Overall, Frontdoor has a GF Score™ of 87/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Frontdoor's Moat Score compare to HRB and ANDG?
According to the Personal Services industry distribution chart, Frontdoor ranks #1 out of 95 companies for Moat Score. This places Frontdoor in the top 1% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Personal Services company?
A good Moat Score depends on the Personal Services industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Frontdoor's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Frontdoor stock overvalued right now?
Based on GuruFocus' analysis, Frontdoor (FTDR) is currently considered Significantly Overvalued. The stock's GF Value™ is $57.88, compared to a current price of $79.46 — trading 37.3% above its estimated fair value. The current Moat Score is 6. Frontdoor's overall GF Score™ is 87/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Frontdoor (FTDR), the current Moat Score is 6 as of Jul. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Frontdoor (FTDR) Overvalued in 2026?

Based on GuruFocus' analysis, Frontdoor stock appears to be overvalued. The current stock price of $79.46 is trading 37.3% above its estimated GF Value™ of $57.88. GuruFocus considers Frontdoor to be Significantly Overvalued.

Key valuation signals for FTDR:

  • Moat Score: 6
  • GF Value™: $57.88 vs. price of $79.46 (37.3% above fair value)
  • GF Score™: 87/100 with 5 warning signs

No single metric tells the full story. See the FTDR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Frontdoor Business Description

Other Exchanges 3I5:Germany
Address 3400 Players Club Parkway, Memphis, TN, USA, 38125
Frontdoor Inc is a United States-based company that provides home service plans. It owns multiple home service brands including American Home Shield, HSA, OneGuard, and Landmark brands. Through its home service plans, the company helps its customers maintain their homes and protect against costly and unexpected breakdowns of essential home systems and appliances.
87GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$79.46
Price
$57.88
GF Value