Moon (HKSE:01723) Moat Score: 0/10 (As of Aug. 13, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

HKSE:01723 Moon Inc HKSE:01723
50 GF Score
Price HK$0.44
GF Value HK$0.24
Valuation Significantly Overvalued
! 8 Warning Signs
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What is Moon Moat Score?

Moon has the Moat Score of 0, which implies that the company might have No Moat - No discernible moat.

Moon has

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Moon might have No Moat - No discernible moat.

Moon  (HKSE:01723) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Moon Moat Score Related Terms

HKSE:01723
50GF Score
Moon Inc HKSE:01723
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Is Moon (HKSE:01723) Overvalued in 2026?

Based on GuruFocus' analysis, Moon stock appears to be overvalued. The current stock price of HK$0.44 is trading 81.3% above its estimated GF Value™ of HK$0.24. GuruFocus considers Moon to be Significantly Overvalued.

Key valuation signals for HKSE:01723:

  • Moat Score: 0
  • GF Value™: HK$0.24 vs. price of HK$0.44 (81.3% above fair value)
  • GF Score™: 50/100 with 8 warning signs

No single metric tells the full story. See the HKSE:01723 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Moon Business Description

Address 23 Wing Wo Street, Sheung Wan, 24th Floor, Chun Wo Commercial Centre, Hong Kong, HKG
Moon Inc is principally engaged in wholesale and retail sales of Pre-paid Products such as SIM Cards and Top-up Vouchers. The Group currently has one operating segment, which is revenue from the sale of the Pre-paid Products i.e., SIM Cards and top-up vouchers. Geographically, it operates only in Hong Kong.
50GF Score

Get the complete analysis for HKSE:01723

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

HK$0.44
Price
HK$0.24
GF Value