LFVN (Lifevantage) Moat Score: 3/10 (As of Aug. 02, 2026)

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LFVN Lifevantage Corp LFVN
72 GF Score
Price $6.43
GF Value $6.10
Valuation Fairly Valued
! 2 Warning Signs
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What is Lifevantage Moat Score?

Lifevantage LFVN +2.06% 72 Moat Score is 3 as of Aug. 02, 2026. GuruFocus rates LFVN with a GF Score™ of 72/100 and a GF Value™ of $6.10 (Fairly Valued). The stock has 2 warning signs investors should review. Among 2,052 Consumer Packaged Goods companies, Lifevantage ranks better than 91.08% on this metric.

Lifevantage has the Moat Score of 3, which implies that the company might have No Moat - Very weak/transient advantages.

Lifevantage has No Moat: Lifevantage Corp lacks significant market leadership and customer loyalty. It does not possess strong intellectual property or regulatory barriers. The company operates in a competitive industry with low switching costs and limited pricing power, resulting in a very weak competitive position.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Lifevantage might have No Moat - Very weak/transient advantages.


Lifevantage  (NAS:LFVN) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Lifevantage Moat Score Related Terms


LFVN vs GWLL, CLNN, FTLF: Moat Score Comparison

For the Packaged Foods subindustry, Lifevantage's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Lifevantage Moat Score vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Lifevantage's Moat Score distribution charts can be found below:

* The bar in red indicates where Lifevantage's Moat Score falls into.


LFVN
72GF Score
Lifevantage Corp LFVN
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 3 mean?
Lifevantage (LFVN) has a Moat Score of 3 as of Aug. 02, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Lifevantage ranks #183 out of 2052 companies in the Consumer Packaged Goods industry, placing it in the top 8.9%.
Is Lifevantage's Moat Score too high?
Lifevantage's current Moat Score is 3. Based on the distribution chart, Lifevantage ranks #183 out of 2052 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Lifevantage has a GF Score™ of 72/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Lifevantage's Moat Score compare to GWLL and CLNN?
According to the Consumer Packaged Goods industry distribution chart, Lifevantage ranks #183 out of 2052 companies for Moat Score. This places Lifevantage in the top 9% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Consumer Packaged Goods company?
A good Moat Score depends on the Consumer Packaged Goods industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Lifevantage's current Moat Score is 3. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Lifevantage stock overvalued right now?
Based on GuruFocus' analysis, Lifevantage (LFVN) is currently considered Fairly Valued. The stock's GF Value™ is $6.10, compared to a current price of $6.43 — trading 5.4% above its estimated fair value. The current Moat Score is 3. Lifevantage's overall GF Score™ is 72/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Lifevantage (LFVN), the current Moat Score is 3 as of Aug. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Lifevantage (LFVN) Overvalued in 2026?

Based on GuruFocus' analysis, Lifevantage stock appears to be overvalued. The current stock price of $6.43 is trading 5.4% above its estimated GF Value™ of $6.10. GuruFocus considers Lifevantage to be Fairly Valued.

Key valuation signals for LFVN:

  • Moat Score: 3
  • GF Value™: $6.10 vs. price of $6.43 (5.4% above fair value)
  • GF Score™: 72/100 with 2 warning signs

No single metric tells the full story. See the LFVN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Lifevantage Business Description

Other Exchanges L2T1:Germany
Address 3300 N. Triumph Boulevard, Suite 700, Lehi, UT, USA, 84043
Lifevantage Corp is engaged in the identification, research, development, and distribution of nutraceutical dietary supplements and skincare products. It offers products such as Protandim, a scientifically-validated dietary supplement; LifeVantage TrueScience, an anti-aging skincare product; Axio energy drink mixes; and PhysIQ, a weight management system and other product Geographically, its products are sold in the regions of the United States, Japan, Hong Kong, Australia, Canada, Philippines, Mexico, Thailand, the United Kingdom, and the Netherlands.
72GF Score

Get the complete analysis for LFVN

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$6.43
Price
$6.10
GF Value