Rusta AB (publ) (OSTO:RUSTA) Moat Score: 0/10 (As of Jul. 20, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

OSTO:RUSTA Rusta AB (publ) OSTO:RUSTA
60 GF Score
Price kr81.75
GF Value kr85.70
Valuation Fairly Valued
! 1 Warning Sign
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What is Rusta AB (publ) Moat Score?

Rusta AB (publ) has the Moat Score of 0, which implies that the company might have No Moat - No discernible moat.

Rusta AB (publ) has

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Rusta AB (publ) might have No Moat - No discernible moat.

Rusta AB (publ)  (OSTO:RUSTA) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Rusta AB (publ) Moat Score Related Terms

OSTO:RUSTA
60GF Score
Rusta AB (publ) OSTO:RUSTA
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Rusta AB (publ) (OSTO:RUSTA) Overvalued in 2026?

Based on GuruFocus' analysis, Rusta AB (publ) stock appears to be undervalued. The current stock price of kr81.75 is trading 4.6% below its estimated GF Value™ of kr85.70. GuruFocus considers Rusta AB (publ) to be Fairly Valued.

Key valuation signals for OSTO:RUSTA:

  • Moat Score: 0
  • GF Value™: kr85.70 vs. price of kr81.75 (4.6% below fair value)
  • GF Score™: 60/100 with 1 warning sign

No single metric tells the full story. See the OSTO:RUSTA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Rusta AB (publ) Business Description

Other Exchanges RUSTAs:UK
Address Kanalvagen 12, 4th floor, Box 5064, Upplands Vasby, SWE, SE-194 05
Rusta AB (publ) is a dominant company in the Nordic variety hard discount market. The company offers a wide and carefully selected range of home and leisure products, with good quality at low prices. It has a wide multi-geographic presence with a network of stores across Sweden, Norway, Finland, and Germany.
60GF Score

Get the complete analysis for OSTO:RUSTA

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr81.75
Price
kr85.70
GF Value