SMSGY (Samsonite Group) Moat Score: 6/10 (As of Jun. 24, 2026)


SMSGY Samsonite Group SA SMSGY
74 GF Score
Price $9.16
GF Value $15.03
Valuation Possible Value Trap
! 2 Warning Signs
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What is Samsonite Group Moat Score?

Samsonite Group SMSGY -3.63% 74 Moat Score is 6 as of Jun. 24, 2026. GuruFocus rates SMSGY with a GF Score™ of 74/100 and a GF Value™ of $15.03 (Possible Value Trap). The stock has 2 warning signs investors should review. Among 1,148 Manufacturing - Apparel & Accessories companies, Samsonite Group ranks better than 99.39% on this metric.

Samsonite Group has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Samsonite Group has Narrow Moat: Samsonite Group SA has a strong narrow moat due to its well-established brand and global distribution network. The company benefits from economies of scale and customer loyalty, but it operates in a competitive market with limited pricing power. Its durable advantages are distinguishable but not wide enough for a wide moat classification.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Samsonite Group might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Samsonite Group  (OTCPK:SMSGY) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Samsonite Group Moat Score Related Terms

SMSGY vs NKE, DECK, ONON: Moat Score Comparison

For the Footwear & Accessories subindustry, Samsonite Group's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Samsonite Group Moat Score vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Samsonite Group's Moat Score distribution charts can be found below:

* The bar in red indicates where Samsonite Group's Moat Score falls into.


SMSGY
74GF Score
Samsonite Group SA SMSGY
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
Samsonite Group (SMSGY) has a Moat Score of 6 as of Jun. 24, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Samsonite Group ranks #7 out of 1148 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 0.59999999999999%.
Is Samsonite Group's Moat Score too high?
Samsonite Group's current Moat Score is 6. Based on the distribution chart, Samsonite Group ranks #7 out of 1148 companies in the Manufacturing - Apparel & Accessories industry, which is in the top quartile — a strong position relative to peers. Overall, Samsonite Group has a GF Score™ of 74/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Samsonite Group's Moat Score compare to NKE and DECK?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Samsonite Group ranks #7 out of 1148 companies for Moat Score. This places Samsonite Group in the top 1% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Manufacturing - Apparel & Accessories company?
A good Moat Score depends on the Manufacturing - Apparel & Accessories industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Samsonite Group's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Samsonite Group stock overvalued right now?
Based on GuruFocus' analysis, Samsonite Group (SMSGY) is currently considered Possible Value Trap. The stock's GF Value™ is $15.03, compared to a current price of $9.16 — trading 39.1% below its estimated fair value. The current Moat Score is 6. Samsonite Group's overall GF Score™ is 74/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Samsonite Group (SMSGY), the current Moat Score is 6 as of Jun. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Samsonite Group (SMSGY) Overvalued in 2026?

Based on GuruFocus' analysis, Samsonite Group stock appears to be undervalued. The current stock price of $9.16 is trading 39.1% below its estimated GF Value™ of $15.03. GuruFocus considers Samsonite Group to be Possible Value Trap.

Key valuation signals for SMSGY:

  • Moat Score: 6
  • GF Value™: $15.03 vs. price of $9.16 (39.1% below fair value)
  • GF Score™: 74/100 with 2 warning signs

No single metric tells the full story. See the SMSGY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Samsonite Group Business Description

Address 13-15, Avenue de la Liberte, Luxembourg, LUX, L-1931
Samsonite holds approximately 19% of the global luggage market. The company produces and sells travel luggage under a portfolio of brands—including Tumi, Samsonite, and American Tourister—targeting a range of consumer segments. While the majority of its products are manufactured by third-party suppliers in China and Southeast Asia, Samsonite also produces select proprietary materials in-house.
74GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$9.16
Price
$15.03
GF Value