ON24 (STU:6X1) Moat Score: 5/10 (As of Jul. 22, 2026)

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STU:6X1 ON24 Inc STU:6X1
39 GF Score
Price €7.00
GF Value €4.95
! 7 Warning Signs
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What is ON24 Moat Score?

ON24 STU:6X1 +0.72% 39 Moat Score is 5 as of Jul. 22, 2026. GuruFocus rates STU:6X1 with a GF Score™ of 39/100 and a GF Value™ of €4.95. The stock has 7 warning signs investors should review.

ON24 has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

ON24 has Narrow Moat: ON24 Inc has a solid narrow moat due to its moderate market share and some customer switching costs. The company benefits from a recognizable brand and some proprietary technology, but lacks significant regulatory barriers or a superior distribution network to elevate it to a wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes ON24 might have Narrow Moat - Solid narrow moat.


ON24  (STU:6X1) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

ON24 Moat Score Related Terms


STU:6X1 vs APPS, SPT, RBBN: Moat Score Comparison

For the Software - Application subindustry, ON24's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


ON24 Moat Score vs Software Industry

For the Software industry and Technology sector, ON24's Moat Score distribution charts can be found below:

* The bar in red indicates where ON24's Moat Score falls into.


STU:6X1
39GF Score
ON24 Inc STU:6X1
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
ON24 (STU:6X1) has a Moat Score of 5 as of Jul. 22, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.
Is ON24's Moat Score too high?
ON24's current Moat Score is 5. Overall, ON24 has a GF Score™ of 39/100, reflecting its overall financial health beyond just this single metric.
How does ON24's Moat Score compare to APPS and SPT?
ON24's Moat Score of 5 can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Software company?
A good Moat Score depends on the Software industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. ON24's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ON24 stock overvalued right now?
ON24 (STU:6X1) has a current Moat Score of 5. The stock's GF Value™ is €4.95, compared to a current price of €7.00 — trading 41.4% above its estimated fair value. The current Moat Score is 5. ON24's overall GF Score™ is 39/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For ON24 (STU:6X1), the current Moat Score is 5 as of Jul. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is ON24 (STU:6X1) Overvalued in 2026?

Based on GuruFocus' analysis, ON24 stock appears to be overvalued. The current stock price of €7.00 is trading 41.4% above its estimated GF Value™ of €4.95.

Key valuation signals for STU:6X1:

  • Moat Score: 5
  • GF Value™: €4.95 vs. price of €7.00 (41.4% above fair value)
  • GF Score™: 39/100 with 7 warning signs

No single metric tells the full story. See the STU:6X1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


ON24 Business Description

Address 301 Howard Street, Suite 100, San Francisco, CA, USA, 94105
ON24 Inc provides a cloud-based intelligent engagement platform that combines experiences with personalization and content, to enable sales and marketing organizations to capture and act on connected insights at scale. The company's platform offers a portfolio of interactive and hyper-personalized digital experience products that create and capture actionable, real-time data at scale from millions of professionals to provide businesses with buying signals and behavioral insights to efficiently convert prospects into customers. It provides solutions to Financial services, Life Sciences, Life sciences, Insurance, Technology, Associations, and Others. Geographically, the company derives maximum revenue from United States, and also has its presence in EMEA and Other Countries.
39GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€7.00
Price
€4.95
GF Value