USNA (Usana Health Sciences) Moat Score: 6/10 (As of Jul. 14, 2026)

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USNA Usana Health Sciences Inc USNA
66 GF Score
Price $22.03
GF Value $41.41
Valuation Possible Value Trap
! 7 Warning Signs
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What is Usana Health Sciences Moat Score?

Usana Health Sciences USNA +0.23% 66 Moat Score is 6 as of Jul. 14, 2026. GuruFocus rates USNA with a GF Score™ of 66/100 and a GF Value™ of $41.41 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 2,055 Consumer Packaged Goods companies, Usana Health Sciences ranks better than 98.54% on this metric.

Usana Health Sciences has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Usana Health Sciences has Narrow Moat: Usana Health Sciences has a strong narrow moat due to its brand strength and customer loyalty in the health and wellness sector. Its consistent innovation and R&D capabilities support its competitive position, but it lacks the scale for a wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Usana Health Sciences might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Usana Health Sciences  (NYSE:USNA) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Usana Health Sciences Moat Score Related Terms

USNA vs NATR, ENHA, BYND: Moat Score Comparison

For the Packaged Foods subindustry, Usana Health Sciences's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Usana Health Sciences Moat Score vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Usana Health Sciences's Moat Score distribution charts can be found below:

* The bar in red indicates where Usana Health Sciences's Moat Score falls into.


USNA
66GF Score
Usana Health Sciences Inc USNA
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
Usana Health Sciences (USNA) has a Moat Score of 6 as of Jul. 14, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Usana Health Sciences ranks #30 out of 2055 companies in the Consumer Packaged Goods industry, placing it in the top 1.5%.
Is Usana Health Sciences' Moat Score too high?
Usana Health Sciences' current Moat Score is 6. Based on the distribution chart, Usana Health Sciences ranks #30 out of 2055 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Usana Health Sciences has a GF Score™ of 66/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Usana Health Sciences' Moat Score compare to NATR and ENHA?
According to the Consumer Packaged Goods industry distribution chart, Usana Health Sciences ranks #30 out of 2055 companies for Moat Score. This places Usana Health Sciences in the top 2% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Consumer Packaged Goods company?
A good Moat Score depends on the Consumer Packaged Goods industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Usana Health Sciences's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Usana Health Sciences stock overvalued right now?
Based on GuruFocus' analysis, Usana Health Sciences (USNA) is currently considered Possible Value Trap. The stock's GF Value™ is $41.41, compared to a current price of $22.03 — trading 46.8% below its estimated fair value. The current Moat Score is 6. Usana Health Sciences' overall GF Score™ is 66/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Usana Health Sciences (USNA), the current Moat Score is 6 as of Jul. 14, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Usana Health Sciences (USNA) Overvalued in 2026?

Based on GuruFocus' analysis, Usana Health Sciences stock appears to be undervalued. The current stock price of $22.03 is trading 46.8% below its estimated GF Value™ of $41.41. GuruFocus considers Usana Health Sciences to be Possible Value Trap.

Key valuation signals for USNA:

  • Moat Score: 6
  • GF Value™: $41.41 vs. price of $22.03 (46.8% below fair value)
  • GF Score™: 66/100 with 7 warning signs

No single metric tells the full story. See the USNA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Usana Health Sciences Business Description

Other Exchanges USJ:Germany
Address 3838 West Parkway Boulevard, Salt Lake City, UT, USA, 84120
Usana Health Sciences Inc develops and manufactures high-quality nutritional supplements, functional foods, and personal care products that are sold throughout the world. The company has developed and manufactured high-quality, science-based nutritional, personal care, and skincare products with a primary focus on promoting long-term health and wellness. The Company's reporting units for goodwill purposes are tied to its reportable segments: Core nutritional and Hiya direct-to-consumer. The core nutritional segment consists of three individual reporting units that are determined based on the operational nature of the business: Buy-Sell, China, and India. Geographically, it is in Asia Pacific, the Americas, and Europe. With the majority of revenue from Asia Pacific(Greater China).
66GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$22.03
Price
$41.41
GF Value