Deckers Outdoor (WBO:DECK) Moat Score: 6/10 (As of Jul. 14, 2026)

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WBO:DECK Deckers Outdoor Corp WBO:DECK
72 GF Score
Price €95.44
GF Value €134.24
Valuation Modestly Undervalued
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What is Deckers Outdoor Moat Score?

Deckers Outdoor WBO:DECK +3.40% 72 Moat Score is 6 as of Jul. 14, 2026. GuruFocus rates WBO:DECK with a GF Score™ of 72/100 and a GF Value™ of €134.24 (Modestly Undervalued). Among 1,141 Manufacturing - Apparel & Accessories companies, Deckers Outdoor ranks better than 99.39% on this metric.

Deckers Outdoor has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Deckers Outdoor has Narrow Moat: Deckers has strong brand strength with UGG and HOKA, providing customer loyalty and pricing power. It benefits from economies of scale and a robust distribution network. However, it lacks significant regulatory barriers or exclusive licenses, keeping its moat narrow but strong.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Deckers Outdoor might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Deckers Outdoor  (WBO:DECK) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Deckers Outdoor Moat Score Related Terms

WBO:DECK vs ONON, BIRK, CROX: Moat Score Comparison

For the Footwear & Accessories subindustry, Deckers Outdoor's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Deckers Outdoor Moat Score vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Deckers Outdoor's Moat Score distribution charts can be found below:

* The bar in red indicates where Deckers Outdoor's Moat Score falls into.


WBO:DECK
72GF Score
Deckers Outdoor Corp WBO:DECK
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
Deckers Outdoor (WBO:DECK) has a Moat Score of 6 as of Jul. 14, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Deckers Outdoor ranks #7 out of 1141 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 0.59999999999999%.
Is Deckers Outdoor's Moat Score too high?
Deckers Outdoor's current Moat Score is 6. Based on the distribution chart, Deckers Outdoor ranks #7 out of 1141 companies in the Manufacturing - Apparel & Accessories industry, which is in the top quartile — a strong position relative to peers. Overall, Deckers Outdoor has a GF Score™ of 72/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Deckers Outdoor's Moat Score compare to ONON and BIRK?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Deckers Outdoor ranks #7 out of 1141 companies for Moat Score. This places Deckers Outdoor in the top 1% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Manufacturing - Apparel & Accessories company?
A good Moat Score depends on the Manufacturing - Apparel & Accessories industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Deckers Outdoor's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Deckers Outdoor stock overvalued right now?
Based on GuruFocus' analysis, Deckers Outdoor (WBO:DECK) is currently considered Modestly Undervalued. The stock's GF Value™ is €134.24, compared to a current price of €95.44 — trading 28.9% below its estimated fair value. The current Moat Score is 6. Deckers Outdoor's overall GF Score™ is 72/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Deckers Outdoor (WBO:DECK), the current Moat Score is 6 as of Jul. 14, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Deckers Outdoor (WBO:DECK) Overvalued in 2026?

Based on GuruFocus' analysis, Deckers Outdoor stock appears to be undervalued. The current stock price of €95.44 is trading 28.9% below its estimated GF Value™ of €134.24. GuruFocus considers Deckers Outdoor to be Modestly Undervalued.

Key valuation signals for WBO:DECK:

  • Moat Score: 6
  • GF Value™: €134.24 vs. price of €95.44 (28.9% below fair value)
  • GF Score™: 72/100

No single metric tells the full story. See the WBO:DECK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Deckers Outdoor Business Description

Address 250 Coromar Drive, Goleta, CA, USA, 93117
Founded in 1973, California-based Deckers designs and sells casual and performance footwear, apparel, and accessories. In fiscal 2026, Ugg and Hoka accounted for 50% and 47% of total sales, respectively. The firm also markets a niche sandal brand Teva. Deckers produces most of its sales through wholesale partnerships but also operates e-commerce in more than 50 countries and has more than 200 company-operated stores, about half of which are outlets. The firm generated 58% of its fiscal 2026 sales in the United States.
72GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€95.44
Price
€134.24
GF Value