XPOF (Xponential Fitness) Moat Score: 4/10 (As of Jun. 30, 2026)


XPOF Xponential Fitness Inc XPOF
58 GF Score
Price $6.92
GF Value $10.55
Valuation Possible Value Trap
! 4 Warning Signs
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What is Xponential Fitness Moat Score?

Xponential Fitness XPOF -3.22% 58 Moat Score is 4 as of Jun. 30, 2026. GuruFocus rates XPOF with a GF Score™ of 58/100 and a GF Value™ of $10.55 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 879 Travel & Leisure companies, Xponential Fitness ranks better than 88.74% on this metric.

Xponential Fitness has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

Xponential Fitness has Narrow Moat: Xponential Fitness Inc has a discernible but modest moat due to its strong brand presence in boutique fitness. It benefits from customer loyalty and some economies of scale, but faces intense competition and limited pricing power.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Xponential Fitness might have Narrow Moat - Discernible but modest moat.

Xponential Fitness  (NYSE:XPOF) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Xponential Fitness Moat Score Related Terms

XPOF vs JAKK, FNKO, ESCA: Moat Score Comparison

For the Leisure subindustry, Xponential Fitness's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Xponential Fitness Moat Score vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Xponential Fitness's Moat Score distribution charts can be found below:

* The bar in red indicates where Xponential Fitness's Moat Score falls into.


XPOF
58GF Score
Xponential Fitness Inc XPOF
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
Xponential Fitness (XPOF) has a Moat Score of 4 as of Jun. 30, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Xponential Fitness ranks #99 out of 879 companies in the Travel & Leisure industry, placing it in the top 11.3%.
Is Xponential Fitness' Moat Score too high?
Xponential Fitness' current Moat Score is 4. Based on the distribution chart, Xponential Fitness ranks #99 out of 879 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Xponential Fitness has a GF Score™ of 58/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Xponential Fitness' Moat Score compare to JAKK and FNKO?
According to the Travel & Leisure industry distribution chart, Xponential Fitness ranks #99 out of 879 companies for Moat Score. This places Xponential Fitness in the top 11% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Travel & Leisure company?
A good Moat Score depends on the Travel & Leisure industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Xponential Fitness's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Xponential Fitness stock overvalued right now?
Based on GuruFocus' analysis, Xponential Fitness (XPOF) is currently considered Possible Value Trap. The stock's GF Value™ is $10.55, compared to a current price of $6.92 — trading 34.4% below its estimated fair value. The current Moat Score is 4. Xponential Fitness' overall GF Score™ is 58/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Xponential Fitness (XPOF), the current Moat Score is 4 as of Jun. 30, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Xponential Fitness (XPOF) Overvalued in 2026?

Based on GuruFocus' analysis, Xponential Fitness stock appears to be undervalued. The current stock price of $6.92 is trading 34.4% below its estimated GF Value™ of $10.55. GuruFocus considers Xponential Fitness to be Possible Value Trap.

Key valuation signals for XPOF:

  • Moat Score: 4
  • GF Value™: $10.55 vs. price of $6.92 (34.4% below fair value)
  • GF Score™: 58/100 with 4 warning signs

No single metric tells the full story. See the XPOF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Xponential Fitness Business Description

Address 17877 Von Karman Avenue, Suite 100, Irvine, CA, USA, 92614
Xponential Fitness Inc is a franchisor of boutique health and wellness brands. It operates a diversified platform of five brands spanning across verticals, including Pilates, barre, stretching, functional training, and yoga. Through its subsidiary, it offers an energetic, accessible, and personalized workout experience led by qualified instructors in studio locations throughout North America and internationally. The company's portfolio of brands includes Club Pilates; StretchLab; YogaSix; Pure Barre; and BFT. It operates in a single segment of the franchise business of its health and wellness brands.
58GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$6.92
Price
$10.55
GF Value