ServiceNow (XSWX:NOW) Moat Score: 8/10 (As of Jul. 03, 2026)


XSWX:NOW ServiceNow Inc XSWX:NOW
79 GF Score
Price CHF84.54
GF Value CHF184.17
! 3 Warning Signs
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What is ServiceNow Moat Score?

ServiceNow XSWX:NOW 79 Moat Score is 8 as of Jul. 03, 2026. GuruFocus rates XSWX:NOW with a GF Score™ of 79/100 and a GF Value™ of CHF184.17. The stock has 3 warning signs investors should review. Among 2,844 Software companies, ServiceNow ranks better than 99.86% on this metric.

ServiceNow has the Moat Score of 8, which implies that the company might have Wide Moat - Clear and robust wide moat.

ServiceNow has Wide Moat: ServiceNow Inc has a robust wide moat driven by its leading position in enterprise cloud computing. The company benefits from significant network effects, high customer switching costs, and strong brand loyalty. Its continuous innovation and R&D capabilities further solidify its durable competitive advantages, justifying a high wide moat score.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes ServiceNow might have Wide Moat - Clear and robust wide moat.

ServiceNow  (XSWX:NOW) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

ServiceNow Moat Score Related Terms

XSWX:NOW vs : Moat Score Comparison

For the Software - Application subindustry, ServiceNow's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

ServiceNow Moat Score vs Software Industry

For the Software industry and Technology sector, ServiceNow's Moat Score distribution charts can be found below:

* The bar in red indicates where ServiceNow's Moat Score falls into.


XSWX:NOW
79GF Score
ServiceNow Inc XSWX:NOW
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 8 mean?
ServiceNow (XSWX:NOW) has a Moat Score of 8 as of Jul. 03, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, ServiceNow ranks #4 out of 2844 companies in the Software industry, placing it in the top 0.099999999999994%.
Is ServiceNow's Moat Score too high?
ServiceNow's current Moat Score is 8. Based on the distribution chart, ServiceNow ranks #4 out of 2844 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, ServiceNow has a GF Score™ of 79/100, reflecting its overall financial health beyond just this single metric.
How does ServiceNow's Moat Score compare to ?
According to the Software industry distribution chart, ServiceNow ranks #4 out of 2844 companies for Moat Score. This places ServiceNow in the top 0% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Software company?
A good Moat Score depends on the Software industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. ServiceNow's current Moat Score is 8. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ServiceNow stock overvalued right now?
ServiceNow (XSWX:NOW) has a current Moat Score of 8. The stock's GF Value™ is CHF184.17, compared to a current price of CHF84.54 — trading 54.1% below its estimated fair value. The current Moat Score is 8. ServiceNow's overall GF Score™ is 79/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For ServiceNow (XSWX:NOW), the current Moat Score is 8 as of Jul. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is ServiceNow (XSWX:NOW) Overvalued in 2026?

Based on GuruFocus' analysis, ServiceNow stock appears to be undervalued. The current stock price of CHF84.54 is trading 54.1% below its estimated GF Value™ of CHF184.17.

Key valuation signals for XSWX:NOW:

  • Moat Score: 8
  • GF Value™: CHF184.17 vs. price of CHF84.54 (54.1% below fair value)
  • GF Score™: 79/100 with 3 warning signs

No single metric tells the full story. See the XSWX:NOW stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

ServiceNow Business Description

Comparable Companies
Address 2225 Lawson Lane, Santa Clara, CA, USA, 95054
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
79GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF84.54
Price
CHF184.17
GF Value