GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is rated on a scale of 1 to 10 and is based on these factors:
1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank
A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
For the Software - Application subindustry, ServiceNow's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ServiceNow Profitability Rank vs Software Industry
For the Software industry and Technology sector, ServiceNow's Profitability Rank distribution charts can be found below:
* The bar in red indicates where ServiceNow's Profitability Rank falls into.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.
The rank is rated on a scale of 1 to 10. A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
ServiceNow has the Profitability Rank of 7.
Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ServiceNow (XSWX:NOW) has a Profitability Rank of 7 as of Mar. 2026. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on ServiceNow and its competitors.
Is ServiceNow's Profitability Rank too high?
ServiceNow's current Profitability Rank is 7. Overall, ServiceNow has a GF Score™ of 79/100, reflecting its overall financial health beyond just this single metric.
How does ServiceNow's Profitability Rank compare to ?
ServiceNow's Profitability Rank of 7 can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Profitability Rank for a Software company?
A good Profitability Rank depends on the Software industry context. However, Profitability Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Profitability Rank mean?
A high Profitability Rank can signal that a stock is expensive relative to its fundamentals. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on ServiceNow and its competitors. ServiceNow's current Profitability Rank is 7. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ServiceNow stock overvalued right now?
ServiceNow (XSWX:NOW) has a current Profitability Rank of 7. The stock's GF Value™ is CHF184.17, compared to a current price of CHF85.07 — trading 53.8% below its estimated fair value. The current Profitability Rank is 7. ServiceNow's overall GF Score™ is 79/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Profitability Rank calculated?
Profitability Rank is calculated from a company's financial statements. For ServiceNow (XSWX:NOW), the current Profitability Rank is 7 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ServiceNow (XSWX:NOW) Overvalued in 2026?
Based on GuruFocus' analysis, ServiceNow stock appears to be undervalued.
The current stock price of CHF85.07 is trading 53.8% below its estimated GF Value™ of CHF184.17.
Key valuation signals for XSWX:NOW:
Profitability Rank: 7
GF Value™: CHF184.17 vs. price of CHF85.07 (53.8% below fair value)
No single metric tells the full story. See the XSWX:NOW stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
79GF Score
Get the complete analysis for XSWX:NOW
Profitability Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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