Tripadvisor (XSWX:TRIP) Moat Score: 5/10 (As of Jun. 27, 2026)


XSWX:TRIP Tripadvisor Inc XSWX:TRIP
74 GF Score
Price CHF10.90
GF Value CHF16.04
! 4 Warning Signs
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What is Tripadvisor Moat Score?

Tripadvisor XSWX:TRIP +4.51% 74 Moat Score is 5 as of Jun. 27, 2026. GuruFocus rates XSWX:TRIP with a GF Score™ of 74/100 and a GF Value™ of CHF16.04. The stock has 4 warning signs investors should review. Among 879 Travel & Leisure companies, Tripadvisor ranks better than 93.86% on this metric.

Tripadvisor has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

Tripadvisor has Narrow Moat: Tripadvisor has a solid narrow moat due to its strong brand recognition and network effects from user-generated content. However, it faces significant competition from other travel platforms, limiting its pricing power and market share sustainability.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Tripadvisor might have Narrow Moat - Solid narrow moat.

Tripadvisor  (XSWX:TRIP) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Tripadvisor Moat Score Related Terms

XSWX:TRIP vs PRSU, LIND, TOUR: Moat Score Comparison

For the Travel Services subindustry, Tripadvisor's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Tripadvisor Moat Score vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Tripadvisor's Moat Score distribution charts can be found below:

* The bar in red indicates where Tripadvisor's Moat Score falls into.


XSWX:TRIP
74GF Score
Tripadvisor Inc XSWX:TRIP
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
Tripadvisor (XSWX:TRIP) has a Moat Score of 5 as of Jun. 27, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Tripadvisor ranks #54 out of 879 companies in the Travel & Leisure industry, placing it in the top 6.1%.
Is Tripadvisor's Moat Score too high?
Tripadvisor's current Moat Score is 5. Based on the distribution chart, Tripadvisor ranks #54 out of 879 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Tripadvisor has a GF Score™ of 74/100, reflecting its overall financial health beyond just this single metric.
How does Tripadvisor's Moat Score compare to PRSU and LIND?
According to the Travel & Leisure industry distribution chart, Tripadvisor ranks #54 out of 879 companies for Moat Score. This places Tripadvisor in the top 6% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Travel & Leisure company?
A good Moat Score depends on the Travel & Leisure industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Tripadvisor's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Tripadvisor stock overvalued right now?
Tripadvisor (XSWX:TRIP) has a current Moat Score of 5. The stock's GF Value™ is CHF16.04, compared to a current price of CHF10.90 — trading 32% below its estimated fair value. The current Moat Score is 5. Tripadvisor's overall GF Score™ is 74/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Tripadvisor (XSWX:TRIP), the current Moat Score is 5 as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Tripadvisor (XSWX:TRIP) Overvalued in 2026?

Based on GuruFocus' analysis, Tripadvisor stock appears to be undervalued. The current stock price of CHF10.90 is trading 32% below its estimated GF Value™ of CHF16.04.

Key valuation signals for XSWX:TRIP:

  • Moat Score: 5
  • GF Value™: CHF16.04 vs. price of CHF10.90 (32% below fair value)
  • GF Score™: 74/100 with 4 warning signs

No single metric tells the full story. See the XSWX:TRIP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Tripadvisor Business Description

Address 400 1st Avenue, Needham, MA, USA, 02494
Tripadvisor is the world's leading travel metasearch company. Its platform offers 1 billion reviews and information on several million accommodations, restaurants, experiences, airlines, and cruises. In 2025, 42% of revenue came from the company's core Hotel and Other segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 46% of revenue in 2025, and TheFork, its dining brand, represented 12% of sales.
74GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF10.90
Price
CHF16.04
GF Value