Tripadvisor (XSWX:TRIP) Selling and Marketing Expense: CHF631 Mil (TTM As of Jun. 2026)

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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

XSWX:TRIP Tripadvisor Inc XSWX:TRIP
59 GF Score
Price CHF7.23
GF Value CHF13.61
! 3 Warning Signs
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What is Tripadvisor Selling and Marketing Expense?

Tripadvisor XSWX:TRIP +2.32% 59 Selling and Marketing Expense is CHF631 Mil as of Jun. 2026. GuruFocus rates XSWX:TRIP with a GF Score™ of 59/100 and a GF Value™ of CHF13.61. The stock has 3 warning signs investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Tripadvisor's Selling and Marketing Expense for the three months ended in Jun. 2026 was CHF172 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 was CHF631 Mil.

Tripadvisor Selling and Marketing Expense Related Terms

Tripadvisor Selling and Marketing Expense Historical Data

* Premium members only.

The historical data trend for Tripadvisor's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Tripadvisor Selling and Marketing Expense Chart

Tripadvisor Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 270.77 536.60 609.68 649.98 630.35

Tripadvisor Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 168.66 180.72 138.66 139.82 172.17
XSWX:TRIP
59GF Score
Tripadvisor Inc XSWX:TRIP
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Tripadvisor Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was CHF631 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of CHF631 Mil mean?
Tripadvisor (XSWX:TRIP) has a Selling and Marketing Expense of CHF631 Mil as of Jun. 2026. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Tripadvisor and its competitors.
Is Tripadvisor's Selling and Marketing Expense too high?
Tripadvisor's current Selling and Marketing Expense is CHF631 Mil. Overall, Tripadvisor has a GF Score™ of 59/100, reflecting its overall financial health beyond just this single metric.
How does Tripadvisor's Selling and Marketing Expense compare to PRSU and LIND?
Tripadvisor's Selling and Marketing Expense of CHF631 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Travel & Leisure company?
A good Selling and Marketing Expense depends on the Travel & Leisure industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Tripadvisor and its competitors. Tripadvisor's current Selling and Marketing Expense is CHF631 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Tripadvisor stock overvalued right now?
Tripadvisor (XSWX:TRIP) has a current Selling and Marketing Expense of CHF631 Mil. The stock's GF Value™ is CHF13.61, compared to a current price of CHF7.23 — trading 46.8% below its estimated fair value. The current Selling and Marketing Expense is CHF631 Mil. Tripadvisor's overall GF Score™ is 59/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For Tripadvisor (XSWX:TRIP), the current Selling and Marketing Expense is CHF631 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Tripadvisor (XSWX:TRIP) Overvalued in 2026?

Based on GuruFocus' analysis, Tripadvisor stock appears to be undervalued. The current stock price of CHF7.23 is trading 46.8% below its estimated GF Value™ of CHF13.61.

Key valuation signals for XSWX:TRIP:

  • Selling and Marketing Expense: CHF631 Mil
  • GF Value™: CHF13.61 vs. price of CHF7.23 (46.8% below fair value)
  • GF Score™: 59/100 with 3 warning signs

No single metric tells the full story. See the XSWX:TRIP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Tripadvisor Business Description

Address 400 1st Avenue, Needham, MA, USA, 02494
Tripadvisor is the world's leading travel metasearch company. Its platform offers 1 billion reviews and information on several million accommodations, restaurants, experiences, airlines, and cruises. In 2025, 42% of revenue came from the company's core Hotel and Other segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 46% of revenue in 2025, and TheFork, its dining brand, represented 12% of sales.
59GF Score

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Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF7.23
Price
CHF13.61
GF Value