Puma SE (FRA:PUM) Beneish M-Score: -3.07 (As of Jun. 24, 2026)


FRA:PUM Puma SE FRA:PUM
68 GF Score
Price €26.05
GF Value €31.95
Valuation Modestly Undervalued
! 9 Warning Signs
View Full Analysis

What is Puma SE Beneish M-Score?

Puma SE FRA:PUM -7.59% 68 Beneish M-Score is -3.07 as of Jun. 24, 2026. GuruFocus rates FRA:PUM with a GF Score™ of 68/100 and a GF Value™ of €31.95 (Modestly Undervalued). The stock has 9 warning signs investors should review. Among 1,003 Manufacturing - Apparel & Accessories companies, Puma SE ranks better than 84.05% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -3.07 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Puma SE's Beneish M-Score or its related term are showing as below:

FRA:PUM' s Beneish M-Score Range Over the Past 10 Years
Min: -3.07   Med: -2.67   Max: -2.31
Current: -3.07

During the past 13 years, the highest Beneish M-Score of Puma SE was -2.31. The lowest was -3.07. And the median was -2.67.


Puma SE Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Puma SE's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Puma SE Beneish M-Score Chart

Puma SE Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beneish M-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only -2.31 -2.41 -2.62 -2.71 -3.07

Puma SE Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 -3.07 0.00

FRA:PUM vs NKE, DECK, ONON: Beneish M-Score Comparison

For the Footwear & Accessories subindustry, Puma SE's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Puma SE Beneish M-Score vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Puma SE's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Puma SE's Beneish M-Score falls into.


FRA:PUM
68GF Score
Puma SE FRA:PUM
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Puma SE Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Puma SE for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 0.8477+0.528 * 1.0591+0.404 * 1.0081+0.892 * 0.8688+0.115 * 0.8221
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 1.2169+4.679 * -0.050538-0.327 * 1.2094
=-3.07

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Dec25) TTM:Last Year (Dec24) TTM:
Total Receivables was €935 Mil.
Revenue was €7,296 Mil.
Gross Profit was €3,280 Mil.
Total Current Assets was €3,770 Mil.
Total Assets was €6,455 Mil.
Property, Plant and Equipment(Net PPE) was €1,816 Mil.
Depreciation, Depletion and Amortization(DDA) was €475 Mil.
Selling, General, & Admin. Expense(SGA) was €3,651 Mil.
Total Current Liabilities was €3,197 Mil.
Long-Term Debt & Capital Lease Obligation was €1,435 Mil.
Net Income was €-646 Mil.
Gross Profit was €0 Mil.
Cash Flow from Operations was €-319 Mil.
Total Receivables was €1,270 Mil.
Revenue was €8,398 Mil.
Gross Profit was €3,998 Mil.
Total Current Assets was €4,305 Mil.
Total Assets was €7,141 Mil.
Property, Plant and Equipment(Net PPE) was €1,883 Mil.
Depreciation, Depletion and Amortization(DDA) was €387 Mil.
Selling, General, & Admin. Expense(SGA) was €3,454 Mil.
Total Current Liabilities was €2,871 Mil.
Long-Term Debt & Capital Lease Obligation was €1,366 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(935.3 / 7296.2) / (1270 / 8398)
=0.12819 / 0.151226
=0.8477

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(3997.8 / 8398) / (3279.6 / 7296.2)
=0.476042 / 0.449494
=1.0591

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (3770.3 + 1816.1) / 6454.6) / (1 - (4305.2 + 1882.6) / 7140.6)
=0.134509 / 0.133434
=1.0081

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=7296.2 / 8398
=0.8688

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(386.9 / (386.9 + 1882.6)) / (475.1 / (475.1 + 1816.1))
=0.170478 / 0.207359
=0.8221

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(3651.3 / 7296.2) / (3453.6 / 8398)
=0.500439 / 0.411241
=1.2169

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((1435.4 + 3196.8) / 6454.6) / ((1366.4 + 2870.9) / 7140.6)
=0.717659 / 0.59341
=1.2094

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(-645.5 - 0 - -319.3) / 6454.6
=-0.050538

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Puma SE has a M-score of -3.07 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -3.07 mean?
Puma SE (FRA:PUM) has a Beneish M-Score of -3.07 as of Jun. 24, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Puma SE and its competitors. According to the industry distribution chart, Puma SE ranks #160 out of 1003 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 16%.
Is Puma SE's Beneish M-Score too high?
Puma SE's current Beneish M-Score is -3.07. Based on the distribution chart, Puma SE ranks #160 out of 1003 companies in the Manufacturing - Apparel & Accessories industry, which is in the top quartile — a strong position relative to peers. Overall, Puma SE has a GF Score™ of 68/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Puma SE's Beneish M-Score compare to NKE and DECK?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Puma SE ranks #160 out of 1003 companies for Beneish M-Score. This places Puma SE in the top 16% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Manufacturing - Apparel & Accessories company?
A good Beneish M-Score depends on the Manufacturing - Apparel & Accessories industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Puma SE and its competitors. Puma SE's current Beneish M-Score is -3.07. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Puma SE stock overvalued right now?
Based on GuruFocus' analysis, Puma SE (FRA:PUM) is currently considered Modestly Undervalued. The stock's GF Value™ is €31.95, compared to a current price of €26.05 — trading 18.5% below its estimated fair value. The current Beneish M-Score is -3.07. Puma SE's overall GF Score™ is 68/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Puma SE (FRA:PUM), the current Beneish M-Score is -3.07 as of Jun. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Puma SE (FRA:PUM) Overvalued in 2026?

Based on GuruFocus' analysis, Puma SE stock appears to be undervalued. The current stock price of €26.05 is trading 18.5% below its estimated GF Value™ of €31.95. GuruFocus considers Puma SE to be Modestly Undervalued.

Key valuation signals for FRA:PUM:

  • Beneish M-Score: -3.07
  • GF Value™: €31.95 vs. price of €26.05 (18.5% below fair value)
  • GF Score™: 68/100 with 9 warning signs

No single metric tells the full story. See the FRA:PUM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Puma SE Business Description

Address Puma Way 1, Herzogenaurach, BY, DEU, 91074
Puma designs and markets footwear, apparel, and accessories under its own name and golf clubs and golf accessories under the Cobra Golf name. Footwear (56% of 2025 sales) is its largest category, followed by apparel (32%) and accessories (12%). Puma also licenses its name for fragrances, eyewear, and watches. Most of its sales are through wholesale partners (68% of 2025 sales), with the rest through approximately 1,000 owned retail and outlet stores and online channels. The company's products are sold in Europe, the Middle East, and Africa (43% of 2025 sales), the Americas (35%), and Asia-Pacific (22%). China-based competitor Anta is in the process of acquiring 29% of Puma's outstanding shares.
68GF Score

Get the complete analysis for FRA:PUM

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€26.05
Price
€31.95
GF Value